De Fabulous Tea Tree Oil Conditioner 250 ml All hair types Scalp Health Sulphate Free

De Fabulous Tea Tree Oil Conditioner 250 ml All hair types Scalp Health Sulphate Free

De Fabulous Tea Tree Oil Conditioner is a premium hair care product designed to promote scalp health and improve overall hair quality. Infused with the natural benefits of tea tree oil, this conditioner helps to soothe dry, flaky scalps and reduce dandruff.

Key Features: - Contains tea tree oil to nourish and moisturize the scalp - Suitable for all hair types, including color-treated hair - Sulphate-free formula is gentle on the hair and scalp - Helps to control excess oil production and reduce scalp irritation

For whom: De Fabulous Tea Tree Oil Conditioner is ideal for anyone looking to improve the health of their scalp and promote stronger, healthier hair. Whether you have a dry, flaky scalp or simply want to maintain a balanced scalp environment, this conditioner is a great choice for all hair types.

Pros: - Soothes and hydrates the scalp - Helps to reduce dandruff and scalp irritation - Leaves hair feeling soft and manageable - Suitable for daily use Cons: - Some users may find the scent of tea tree oil to be too strong - Those with very oily hair may need to use a clarifying shampoo occasionally to prevent build-up

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree oil and sulphate-free formulation align with current consumer preferences for scalp health and natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the market.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	8	Facing moderate competition from other established natural conditioner brands.	Cosmetics Business
Use-case Advantage	5	5	Suitable for all hair types, offering versatility to consumers.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural conditioner with strong brand and feature fit.

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