Coco Soul Rosemary Hair Oil with Extra Virgin Coconut Oil From the Makers of Parachute Advansed 200ml

Coco Soul Rosemary Hair Oil with Extra Virgin Coconut Oil From the Makers of Parachute Advansed 200ml

Key Features: - Made with extra virgin coconut oil and rosemary extract - Nourishes and strengthens hair from root to tip - Helps reduce hair fall and promote healthy hair growth - Non-sticky formula that is easily absorbed into the scalp For whom: - Suitable for all hair types - Ideal for those looking to improve the overall health and appearance of their hair - Great for individuals experiencing hair fall or damage Pros: - Infused with the goodness of coconut oil and rosemary, known for their hair-nourishing properties - Lightweight formula that doesn't weigh down hair - Pleasant fragrance that lingers on the hair - Effective in moisturizing and conditioning the hair Cons: - Some may find the scent of rosemary too strong - Packaging may be prone to leakage if not stored properly - May take some time to see visible results, especially for severe hair fall issues Overall, Coco Soul Rosemary Hair Oil is a great option for those looking to improve the health and appearance of their hair, with its combination of coconut oil and rosemary extract working together to nourish and strengthen hair from within.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of rosemary and coconut oil caters to the rising trend of herbal hair care.	Euromonitor
Brand Strength	20	18	Parachute Advansed is a trusted brand in the Indian hair care market.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair oils in the market.	AC Nielsen
Competition	10	8	Facing competition from both established and emerging brands in the hair oil segment.	IRI
Use-case Advantage	5	5	Offers nourishment and strength for hair, addressing common Indian hair care needs.	Kantar
Final Market Score	100	76/100 (3.80/5)	Coco Soul Rosemary Hair Oil by Parachute Advansed offers a strong blend of natural ingredients at a competitive price point in the Indian hair oil market.

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