Calyx Professional Conditioner 200ML Ultimate Repair System Silk Touch Keratin Smooth Conditioner Pack of 1

Calyx Professional Conditioner 200ML Ultimate Repair System Silk Touch Keratin Smooth Conditioner Pack of 1

This professional conditioner is part of the Calyx Ultimate Repair System, specifically formulated to provide intense repair and hydration for damaged hair.

Key features include Silk Touch technology for a smooth and silky finish, keratin to strengthen hair and reduce breakage, and a blend of nourishing ingredients to restore and revitalize hair.

This conditioner is suitable for individuals with damaged, dry, or brittle hair looking to repair and nourish their strands for healthier, more manageable hair.

Pros of this conditioner include its ability to repair and strengthen damaged hair, leaving it smooth and silky. It also provides intense hydration and nourishment for healthier hair.

Cons may include the higher price point compared to other conditioners on the market, as well as the need for consistent use to see long-term results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for effective hair repair and smoothness.	CosmeticsDesign
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	Euromonitor
Competition	10	8	Facing strong competition from other established premium conditioner brands in India.	Forbes
Use-case Advantage	5	5	Addresses specific needs of damaged hair for Indian consumers.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong contender in the premium conditioner segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
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