Brillare Tea Tree Salicylic Acid Coconut Shots Light Oil for Summer Best for Dry Itchy Scalp Dandruff Control Reduces Excess Scalp Oil 100 Natural Summer Hair Treatment 48ml

Brillare Tea Tree Salicylic Acid Coconut Shots Light Oil for Summer Best for Dry Itchy Scalp Dandruff Control Reduces Excess Scalp Oil 100 Natural Summer Hair Treatment 48ml

Key Features: - Made with tea tree oil and salicylic acid to control dandruff and reduce excess oil - Contains coconut oil to nourish and hydrate the scalp - 100% natural ingredients - Lightweight formula perfect for summer

For whom: Ideal for anyone with a dry, itchy scalp or dandruff issues looking for a natural solution

Pros: - Effectively controls dandruff and reduces excess oil - Nourishes and hydrates the scalp - Lightweight formula perfect for summer use

Cons: - May not work for severe cases of dandruff - Scent might be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and coconut oil blend addresses key scalp issues effectively.	IndiaRetailing
Brand Strength	20	18	Established brand with positive consumer reviews and loyalty programs.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair oil products.	Euromonitor
Competition	10	8	Facing competition from established and emerging natural hair oil brands.	Forbes
Use-case Advantage	5	5	Addresses dry, itchy scalp and dandruff issues effectively.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Competitively positioned natural scalp oil with strong brand and effective formulation.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—