Biolage Professional Colorlast Conditioner Protects Colored Hair Maintains Vibrancy Depth Tone Upto 9 Weeks Anti Fade Properties Natural Vegan Cruelty Free 98 Gram Color Treated

Biolage Professional Colorlast Conditioner Protects Colored Hair Maintains Vibrancy Depth Tone Upto 9 Weeks Anti Fade Properties Natural Vegan Cruelty Free 98 Gram Color Treated

Biolage ColorLast Professional Conditioner is a high-quality hair care product specifically designed to protect and prolong the vibrancy of colored hair. Its unique formula helps to nourish and moisturize colored hair, leaving it smooth, shiny, and soft.

Key Features: - Long-lasting protection for colored hair - Vegan and cruelty-free formula - Contains nourishing ingredients to maintain hair health - Helps to prevent color fading and damage - Leaves hair soft, smooth, and shiny

For whom: Ideal for individuals with colored hair looking to maintain the vibrancy and health of their hair. Suitable for all hair types.

Pros: - Provides long-lasting protection for colored hair - Vegan and cruelty-free formula - Nourishing ingredients leave hair soft and smooth - Helps prevent color fading and damage - Adds shine to colored hair

Cons: - May not be suitable for individuals with specific hair sensitivities or allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Tailored for colored hair with long-lasting protection, meeting market needs.	Vogue India
Brand Strength	20	10	Strong brand reputation in the professional hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar professional color care conditioners.	Beauty Launchpad
Competition	10	10	Facing competition from established and emerging brands in the color care segment.	Vogue Business
Use-case Advantage	5	5	Addresses the specific needs of individuals with colored hair, a niche market.	Femina
Final Market Score	100	66/100 (3.30/5)	Biolage ColorLast Professional Conditioner offers a competitive solution for colored hair care in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—