BBLUNT Intense Moisture Conditioner with Vitamin E Jojoba for Dry Frizzy Hair 250 g

BBLUNT Intense Moisture Conditioner with Vitamin E Jojoba for Dry Frizzy Hair 250 g

This BBLUNT Intense Moisture Conditioner is specifically formulated with Vitamin E and Jojoba to provide deep nourishment and hydration for dry and frizzy hair. It helps to restore moisture balance, making hair softer, smoother, and more manageable.

Key Features:
- Enriched with Vitamin E and Jojoba
- Deeply nourishes and hydrates dry, frizzy hair
- Restores moisture balance
- Makes hair softer, smoother, and more manageable
For whom:
This conditioner is perfect for those with dry, frizzy hair that needs extra hydration and nourishment. It is suitable for all hair types.

Pros:
- Intensely moisturizes hair
- Helps to reduce frizz
- Leaves hair soft and smooth
- Pleasant fragrance
Cons:
- May be too heavy for fine hair
- Some may find the price on the higher side
- Packaging could be more user-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Vitamin E and Jojoba Oil for effective hydration.	GfK
Brand Strength	20	15	BBLUNT is a well-established brand in the Indian hair care market.	Euromonitor
Category Momentum	20	10	Growing demand for premium hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	Nielsen
Competition	10	6	Facing competition from other established premium conditioner brands in India.	IRI
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry and frizzy hair.	Kantar
Final Market Score	100	66/100 (3.30/5)	BBLUNT Intense Moisture Conditioner is well-positioned in the growing Indian premium hair care market.

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