Awapuhi Wild Ginger Mirrorsmooth Conditioner 200ml

Awapuhi Wild Ginger Mirrorsmooth Conditioner 200ml

About Product: The Paul Mitchell Awapuhi Wild Ginger Mirrorsmooth Conditioner is a luxurious and smoothing conditioner that helps to hydrate and strengthen hair. Formulated with exclusive KeraReflect blend and natural Abyssinian oil, this conditioner leaves hair shiny, silky, and frizz-free.

Key Features: - Hydrates and smooths hair - Strengthens and prevents breakage - Adds shine and eliminates frizz - Contains natural Abyssinian oil for nourishment - Formulated with KeraReflect blend for enhanced results

For whom: This conditioner is perfect for those with frizzy, dry, or damaged hair looking for a solution to smooth and strengthen their locks. It is suitable for all hair types and textures.

Pros: - Leaves hair silky and shiny - Helps to control frizz and flyaways - Nourishes and strengthens hair - Lightweight formula that doesn't weigh hair down - Pleasant scent

Cons: - May be expensive for some budgets - Scent may not be suitable for those sensitive to fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains ingredients suitable for Indian hair types and preferences.	Vogue
Brand Strength	20	18	Paul Mitchell is a well-known and trusted brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	Retail360
Competition	10	8	Facing competition from other premium hair care brands in India.	BeautyToday
Use-case Advantage	5	5	Addresses common hair concerns faced by Indian consumers.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong contender in the premium conditioner segment in India.

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