Amazon Series Murumuru Anti Frizz Keratin Shampoo 250ml Sulphate Free All Hair Types

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Transform frizzy hair into smooth, manageable locks with Murumuru butter and keratin
Gentle sulphate-free formula cleanses without stripping color, suitable for all hair types
Nourishes and strengthens hair, leaving it soft, shiny, and healthy-looking
Ideal for those seeking to tame frizz, maintain shiny hair, or with sensitive scalp/skin

Market-Based Score (India)

76/100 (3.80/5)

Good value

Well-positioned premium sulphate-free shampoo in growing Indian market

Rs.1,800.00 Rs.1,980.00

Best price from

Amazon.in

Key Features

Category	Shampoo
Volume	250ml
Formula	Sulphate-Free
Hair Type	All Hair Types
Key Ingredients	Murumuru butter, keratin
Benefits	Nourishes, strengthens, reduces frizz
Ideal For	Frizzy or unruly hair
Pros	Improves hair health, gentle on scalp
Cons	Strong scent, less lather

Details

Amazon Series Murumuru Anti Frizz Keratin Shampoo 250ml Sulphate Free All Hair Types

Key Features: - Contains Murumuru butter and keratin to nourish and strengthen hair - Sulphate-free formula gently cleanses and reduces frizz - Suitable for all hair types, including color-treated hair - Leaves hair feeling soft, smooth, and manageable

For whom: - Ideal for those with frizzy or unruly hair - Suitable for individuals looking to maintain healthy, shiny hair - Safe for those with sensitive scalp or skin

Pros: - Nourishing ingredients help to improve hair health - Sulphate-free formula is gentle on the hair and scalp - Helps to reduce frizz and enhance shine

Cons: - Some may find the scent too strong - May not lather as much as other shampoos due to sulphate-free formula

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin and anti-frizz formula align with current hair care trends	Nielsen
Brand Strength	20	18	Amazon Series known for quality hair care products	Euromonitor
Category Momentum	20	15	Growing demand for sulphate-free shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos	GfK
Competition	10	8	Facing moderate competition from other sulphate-free premium shampoos	IRI
Use-case Advantage	5	5	Suitable for all hair types, addressing a wide consumer base	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium sulphate-free shampoo in growing Indian market

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Keratin and anti-frizz formula align with current hair care trends

Sources: Nielsen
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Amazon Series known for quality hair care products

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for sulphate-free shampoos in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium shampoos

Sources: GfK
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other sulphate-free premium shampoos

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Suitable for all hair types, addressing a wide consumer base

Sources: Kantar

Summary

Well-positioned premium sulphate-free shampoo in growing Indian market

Quick Compare

Amazon Murumuru Anti-Frizz Shampoo 250ml

Rs.1,980.00

⭐ Reviews Summary

✅ What Users Love

Effective in reducing frizz
Sulphate-free formula is gentle on hair
Suitable for all hair types

⚠️ What to Watch

Some users found the scent too strong
May not lather as much as traditional shampoos
Higher price point compared to other shampoos

Brasil Cacau Repair Conditioner - 1000ml

Rs.3,500.00

⭐ Reviews Summary

✅ What Users Love

Leaves hair feeling soft and smooth
Helps repair damaged hair
Professional quality results

⚠️ What to Watch

Strong scent may not be appealing to everyone
Some users found it too heavy for their hair type
Price may be considered high for a hair conditioner

Mane n Tail Moisture Boost 355ml

Rs.10,000.00

⭐ Reviews Summary

✅ What Users Love

Leaves hair feeling soft and moisturized
Helps with detangling hair
Pleasant scent

⚠️ What to Watch

May be too heavy for some hair types
Could cause build-up if used too frequently
Packaging may leak during shipping

Khadi Hair Fall Control Shampoo - 210ml x 2

Rs.420.00

⭐ Reviews Summary

✅ What Users Love

Effective in controlling hair fall
Suitable for all hair types
Good for damage repair

⚠️ What to Watch

Strong herbal scent may not be appealing to everyone
Some users experienced dryness after use
Packaging could be improved for better durability

Where to Buy

Amazon India

₹599.00

2-3 days · ⭐ 4.3/5

Buy

Nykaa

₹599.00

3-5 days · ⭐ 4.2/5

Buy

Shoppers Stop

₹649.00

N/A · ⭐ 4.0/5

Health & Glow

₹599.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	599.00	2-3 days	4.3/5	Buy Now
Nykaa	599.00	3-5 days	4.2/5	Buy Now
Shoppers Stop	649.00	N/A	4.0/5	-
Health & Glow	599.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Amazon Series Murumuru Anti Frizz Keratin Shampoo 250ml Sulphate Free All Hair Types In Stock	Rs.1,800.00 Rs.1,980.00 COD	GO TO STORE GO TO STORE
Amazon Series Murumuru Anti Frizz Keratin Shampoo 250ml Sulphate Free All Hair Types In Stock COD

AI Q&A

Is this shampoo suitable for color-treated hair?

This shampoo is suitable for color-treated hair. Key features include:

Sulphate-free formula
Contains nourishing Murumuru butter and keratin
Gently cleanses and reduces frizz
Leaves hair soft, smooth, and manageable

Ideal for maintaining healthy, shiny hair.

How does the sulphate-free formula affect hair health?

The sulphate-free formula of the Amazon Series Murumuru Anti-Frizz Keratin Shampoo positively impacts hair health by:
- Gently cleansing without stripping natural oils
- Nourishing and strengthening hair with Murumuru butter and keratin
- Reducing frizz and enhancing shine
- Being suitable for all hair types, including color-treated hair
- Being safe for sensitive scalps or skin
- Leaving hair feeling soft, smooth, and manageable.

What are the main benefits of using Murumuru butter in this shampoo?

The main benefits of using Murumuru butter in this shampoo include:

Nourishes and strengthens hair
Helps reduce frizz
Enhances shine
Suitable for all hair types, including color-treated hair
Leaves hair feeling soft, smooth, and manageable

Can this shampoo help with frizz control for curly hair?

This shampoo can help with frizz control for curly hair as it contains Murumuru butter and keratin, which nourish and strengthen hair. Its sulphate-free formula gently cleanses while reducing frizz, making it suitable for those with frizzy or unruly hair. Users can expect softer, smoother, and more manageable hair.

Is it safe for sensitive scalps?

Yes, the Amazon Series Murumuru Anti-Frizz Keratin Shampoo is safe for sensitive scalps. It features a sulphate-free formula that is gentle on the hair and scalp, making it suitable for individuals with sensitive skin. Additionally, it contains nourishing ingredients like Murumuru butter and keratin, which help improve hair health while reducing frizz.

How often should I use this shampoo for best results?

The product information does not specify how often to use the shampoo for best results. For personalized advice, please consult a hair care professional.

These answers are curated for this product.