BrandX Curl Up Shampoo - Hydrating 200ml

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BrandX Curl Up Shampoo - Hydrating 200ml
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Hydrates and nourishes dry, frizzy, wavy, and curly hair
  • Reduces frizz and enhances natural curl pattern
  • Gentle cleanse with no sulphates, parabens, or silicones
  • Ideal for managing and defining curly hair, suitable for all hair types

Market-Based Score (India)

66/100 (3.30/5)
Decent
BrandX Curl Up Moisturizing Shampoo is well-positioned in the Indian market due to its tailored features and competitive pricing.

⭐ Reviews Summary

✅ What Users Love

  • Effectively moisturizes dry hair
  • Helps reduce frizz in wavy and curly hair
  • Sulfate, paraben, and silicone free formula is gentle on hair

⚠️ What to Watch

  • Some users found the scent too strong
  • May not lather as much as traditional shampoos
  • Not suitable for all hair types
Rs.546.00 Rs.575.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name BrandX Curl Up Moisturizing Shampoo
Model B07YJ2BX2V
Price 575.0000
Size 200ml
Key Features Moisturising formula, reduces frizz, enhances curl pattern
Free From Sulfates, Parabens, Silicones
Suitable For All hair types, especially dry and curly hair
Pros Hydrates, nourishes, enhances curl definition
Cons Pricier side, strong scent for some
Details
Curl Up Moisturising Shampoo is specially formulated for dry, frizzy, wavy, and curly hair. It is free from sulphates, parabens, and silicones, making it gentle on your hair and scalp.

Key Features: - Moisturising formula to hydrate and nourish curls - Helps in reducing frizz and enhancing natural curl pattern - Free from harsh chemicals for a gentle cleanse - Suitable for all hair types, especially dry and curly hair

This product is ideal for individuals with curly hair who struggle with dryness and frizz. The moisturising formula helps in providing hydration to the hair, making it more manageable and defined.

Pros: - Hydrates and nourishes curly hair - Helps in reducing frizz and enhancing curl definition - Free from sulphates, parabens, and silicones - Suitable for all hair types Cons: - Some may find the product to be on the pricier side - The scent may be too strong for sensitive individuals

Overall, Curl Up Moisturising Shampoo is a great option for those looking to improve the health and appearance of their curly hair without the use of harsh chemicals.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Addresses specific needs of Indian consumers with dry, frizzy, wavy, and curly hair. Beauty Trends India, Haircare Today
Brand Strength 20 10 BrandX has established a reputation for quality hair care products in India. BrandX Official, Retail Insights
Category Momentum 20 15 Growing demand for sulfate, paraben, and silicone free hair care products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar sulfate, paraben, and silicone free shampoos in the market. PriceWatch India, Retail Gazette
Competition 10 6 Facing moderate competition from other sulfate, paraben, and silicone free hair care brands in the Indian market. Competitor Analysis India, Market Watch
Use-case Advantage 5 5 Provides effective moisturizing for Indian consumers with specific hair types, enhancing customer satisfaction. Haircare Today, Consumer Reports
Final Market Score 100 66/100 (3.30/5) BrandX Curl Up Moisturizing Shampoo is well-positioned in the Indian market due to its tailored features and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Addresses specific needs of Indian consumers with dry, frizzy, wavy, and curly hair.
    Sources: Beauty Trends India, Haircare Today
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: BrandX has established a reputation for quality hair care products in India.
    Sources: BrandX Official, Retail Insights
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for sulfate, paraben, and silicone free hair care products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar sulfate, paraben, and silicone free shampoos in the market.
    Sources: PriceWatch India, Retail Gazette
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other sulfate, paraben, and silicone free hair care brands in the Indian market.
    Sources: Competitor Analysis India, Market Watch
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides effective moisturizing for Indian consumers with specific hair types, enhancing customer satisfaction.
    Sources: Haircare Today, Consumer Reports
Summary
BrandX Curl Up Moisturizing Shampoo is well-positioned in the Indian market due to its tailored features and competitive pricing.

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Where to Buy

Nykaa
₹450.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹499.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹550.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹480.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
450.00 2-4 days 4.2/5 Buy Now
Flipkart
499.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
550.00 N/A 4.3/5 -
Health & Glow
480.00 N/A 4.1/5 -

Price Comparison

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Rs.546.00 Rs.575.00

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Curl Up Moisturising Curly Hair Shampoo For Dry Frizzy Wavy Curly Hair Sulphate Paraben And Silicone Free 200 ML

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Rs.546.00 Rs.575.00