Axiom Hairwash 400mL Pack of 3 - Shiny Hair

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Axiom Hairwash 400mL Pack of 3 - Shiny Hair
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Promotes shiny, strong hair with natural amla & coconut ingredients
  • Gentle formula suitable for all hair types, including color-treated hair
  • Free from harsh chemicals like sulphates and parabens for healthy hair
  • Comes in a pack of 3 for long-lasting use, promoting luscious locks

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive pricing and on-trend features, facing tough competition in the herbal haircare segment.

⭐ Reviews Summary

✅ What Users Love

  • Sulphate and paraben free formula
  • Leaves hair shiny and strong
  • Suitable for all hair types

⚠️ What to Watch

  • Some users found the scent too strong
  • May not lather as much as traditional shampoos
  • Packaging could be improved for easier dispensing
Rs.513.00 Rs.540.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Shampoo
Volume 400mL
Pack Size Pack of 3
Formula Sulphate & Paraben Free
Key Ingredients Amla, Coconut
Suitability All Hair Types
Pros Natural ingredients, Strengthens hair, Promotes shine
Cons May not lather as much, Scent preference varies
Details


Axiom Mukti Gold Amla Coconut Herbal Hairwash is a natural shampoo that is designed to promote shiny and strong hair. It is a gentle formula that is free from sulphates and parabens, making it suitable for all hair types.

Key Features: - Contains amla and coconut for nourishing and strengthening hair - Promotes shiny and luscious locks - Free from harsh chemicals like sulphates and parabens - Comes in a pack of 3 for long-lasting use

For whom: This shampoo is suitable for anyone looking to improve the overall health and appearance of their hair. It is gentle enough for all hair types, including color-treated hair.

Pros: - Natural ingredients for healthy hair - Strengthens and nourishes hair follicles - Promotes shiny and lustrous hair - Sulphate and paraben free

Cons: - May not lather as much as traditional shampoos - Some users may prefer a stronger scent

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Sulphate & paraben free formula aligns with current consumer preferences Nielsen
Brand Strength 20 18 Established brand with loyal customer base in haircare segment Brand Equity
Category Momentum 20 15 Growing demand for natural haircare products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar premium herbal shampoos Euromonitor
Competition 10 8 Facing strong competition from established and emerging herbal haircare brands Kantar
Use-case Advantage 5 5 Suitable for all hair types, catering to a wide consumer base GfK
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive pricing and on-trend features, facing tough competition in the herbal haircare segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Sulphate & paraben free formula aligns with current consumer preferences
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base in haircare segment
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural haircare products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium herbal shampoos
    Sources: Euromonitor
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from established and emerging herbal haircare brands
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Suitable for all hair types, catering to a wide consumer base
    Sources: GfK
Summary
Strong brand with competitive pricing and on-trend features, facing tough competition in the herbal haircare segment.

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Where to Buy

Amazon India
₹599.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹599.00
2-4 days · ⭐ 4.0/5
Buy
Nykaa
₹650.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹620.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
599.00 2-3 days 4.2/5 Buy Now
Flipkart
599.00 2-4 days 4.0/5 Buy Now
Nykaa
650.00 N/A 4.3/5 -
Health & Glow
620.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.513.00 Rs.540.00

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Axiom Mukti Gold Amla Coconut Herbal Hairwash 400mL Shampoo For Shiny Strong Hair Suitable For All Hair Types Sulphate Paraben Free Shampoo Pack of 3

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Rs.513.00 Rs.540.00