Aroma Magic Oil Balancing Shampoo 200ml
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Balances oily scalp and nourishes hair with natural ingredients like cedarwood, grapefruit, and bergamot oils.
- Controls excess oil production, leaving hair feeling fresh, clean, and revitalized after each use.
- Gentle formula free from harsh chemicals like sulfates and parabens, suitable for daily use.
- Ideal for individuals with oily hair seeking a natural solution to maintain scalp health and improve hair texture.
Market-Based Score (India)
76/100 (3.80/5)
Good value Aroma Magic Oil Balancing Shampoo offers a competitive solution for oil-prone hair in the Indian market.
Rs.180.00 Rs.225.00
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Details
Aroma Magic Oil Balancing Shampoo 200ml
Aroma Magic Oil Balancing Shampoo is a gentle yet effective shampoo designed to cleanse and balance oily scalp while nourishing the hair.Key Features: - Enriched with natural ingredients like cedarwood oil, grapefruit oil, and bergamot oil - Helps control excess oil production on the scalp - Leaves the hair feeling fresh, clean, and revitalized - Free from harsh chemicals like sulfates, parabens, and artificial fragrances
For whom: Ideal for individuals with oily hair and scalp looking for a gentle, natural solution to balance oil production and keep hair healthy.
Pros: - Gentle formula suitable for daily use - Refreshing citrus scent - Helps improve hair texture and manageability - Contains natural ingredients that are beneficial for scalp health
Cons: - May not be as effective for very dry or damaged hair types - Some users may find the scent too strong
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The formulation of the shampoo aligns well with the needs of Indian consumers. | Vogue, Femina |
| Brand Strength | 20 | 18 | Aroma Magic is a well-known brand with a loyal customer base in India. | Brand Equity, Business Standard |
| Category Momentum | 20 | 15 | Growing demand for oil-balancing shampoos in Indian market. | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar oil-balancing shampoos in the market. | Retail360, ET Retail |
| Competition | 10 | 8 | Facing moderate competition from other oil-balancing shampoos in the market. | Brand Equity, Business Standard |
| Use-case Advantage | 5 | 5 | Addresses specific hair concerns prevalent in the Indian demographic. | Vogue, Femina |
| Final Market Score | 100 | 76/100 (3.80/5) | Aroma Magic Oil Balancing Shampoo offers a competitive solution for oil-prone hair in the Indian market. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The formulation of the shampoo aligns well with the needs of Indian consumers.Sources: Vogue, Femina -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Aroma Magic is a well-known brand with a loyal customer base in India.Sources: Brand Equity, Business Standard -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for oil-balancing shampoos in Indian market.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar oil-balancing shampoos in the market.Sources: Retail360, ET Retail -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other oil-balancing shampoos in the market.Sources: Brand Equity, Business Standard -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific hair concerns prevalent in the Indian demographic.Sources: Vogue, Femina
Summary
Aroma Magic Oil Balancing Shampoo offers a competitive solution for oil-prone hair in the Indian market.
Quick Compare
Rs.225.00
⭐ Reviews Summary
✅ What Users Love
- Effective in balancing oil production on scalp
- Leaves hair feeling clean and refreshed
- Nice fragrance that lasts
⚠️ What to Watch
- May not lather as much as expected
- Some users found it drying for their hair type
- Packaging could be improved for easier dispensing
Rs.229.00
⭐ Reviews Summary
✅ What Users Love
- SPF protection is effective
- Hydrating and nourishing for lips
- Highly pigmented for vibrant color
⚠️ What to Watch
- May feel slightly sticky
- Some users found the plumping effect minimal
- Scent may be too strong for some individuals
Rs.435.00
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces frizz and enhances shine.
- Leaves hair feeling soft and manageable.
- Lightweight formula that doesn't weigh hair down.
⚠️ What to Watch
- Some users report a greasy residue if too much is applied.
- May not provide long-lasting effects for very dry hair.
- Scent may not be appealing to all users.
Rs.895.00
⭐ Reviews Summary
✅ What Users Love
- Refreshing scent
- Leaves hair feeling clean and light
- Helps control oiliness
⚠️ What to Watch
- May be drying for some hair types
- Not suitable for very dry hair
- Some users find the consistency too thin
Where to Buy
Price Comparison
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Aroma Magic Oil Balancing Shampoo 200ml
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Rs.180.00 Rs.225.00 COD
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Aroma Magic Oil Balancing Shampoo 200ml
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