Aroma Magic Oil Balancing Shampoo 200ml

Aroma Magic Oil Balancing Shampoo 200ml

Aroma Magic Oil Balancing Shampoo is a gentle yet effective shampoo designed to cleanse and balance oily scalp while nourishing the hair.

Key Features: - Enriched with natural ingredients like cedarwood oil, grapefruit oil, and bergamot oil - Helps control excess oil production on the scalp - Leaves the hair feeling fresh, clean, and revitalized - Free from harsh chemicals like sulfates, parabens, and artificial fragrances

For whom: Ideal for individuals with oily hair and scalp looking for a gentle, natural solution to balance oil production and keep hair healthy.

Pros: - Gentle formula suitable for daily use - Refreshing citrus scent - Helps improve hair texture and manageability - Contains natural ingredients that are beneficial for scalp health

Cons: - May not be as effective for very dry or damaged hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The formulation of the shampoo aligns well with the needs of Indian consumers.	Vogue, Femina
Brand Strength	20	18	Aroma Magic is a well-known brand with a loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for oil-balancing shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar oil-balancing shampoos in the market.	Retail360, ET Retail
Competition	10	8	Facing moderate competition from other oil-balancing shampoos in the market.	Brand Equity, Business Standard
Use-case Advantage	5	5	Addresses specific hair concerns prevalent in the Indian demographic.	Vogue, Femina
Final Market Score	100	76/100 (3.80/5)	Aroma Magic Oil Balancing Shampoo offers a competitive solution for oil-prone hair in the Indian market.

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