aswini Adhuna Hibiscus Shampoo 200 Millilitres

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Strengthens and nourishes hair with hibiscus extracts for improved health and appearance.
  • Leaves hair soft, shiny, and manageable, suitable for all hair types.
  • Free from harmful chemicals like sulfates and parabens, ensuring safe and gentle care.
  • Ideal for individuals seeking natural haircare solutions with effective results.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong market potential due to brand strength and alignment with natural hair care trend.
Rs.199.00 Rs.210.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name Adhuna Hibiscus Shampoo
Volume 200ml
Key Ingredients Hibiscus extracts
Benefits Nourishes, strengthens, softens hair
Chemical Free Yes
Suitable For All hair types
Gender Unisex
Details

aswini Adhuna Hibiscus Shampoo 200 Millilitres

This Adhuna Hibiscus Shampoo is a popular product in the haircare industry, known for its natural ingredients and effective results. It is created with hibiscus extracts to nourish and strengthen the hair, leaving it soft, shiny, and manageable.

Key Features: - Contains hibiscus extracts for nourishment - Strengthens hair and promotes growth - Leaves hair soft, shiny, and manageable - Free from harmful chemicals like sulfates and parabens

For whom: This shampoo is perfect for individuals looking to improve the health and appearance of their hair. It is suitable for all hair types and can be used by both men and women.

Pros: - Nourishes and strengthens hair - Leaves hair soft and shiny - Free from harmful chemicals - Suitable for all hair types

Cons: - Some may find the scent too strong - May not lather as much as traditional shampoos

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Hibiscus extract aligns with the trend towards natural ingredients. Euromonitor
Brand Strength 20 18 Established reputation of Aswini in the Indian market. Brandwatch
Category Momentum 20 15 Growing demand for natural hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar natural shampoos. AC Nielsen
Competition 10 8 Facing competition from other established natural hair care brands. Kantar
Use-case Advantage 5 5 Addresses specific hair care needs like strengthening and nourishing. GfK
Final Market Score 100 76/100 (3.80/5) Strong market potential due to brand strength and alignment with natural hair care trend.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Hibiscus extract aligns with the trend towards natural ingredients.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established reputation of Aswini in the Indian market.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar natural shampoos.
    Sources: AC Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established natural hair care brands.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific hair care needs like strengthening and nourishing.
    Sources: GfK
Summary
Strong market potential due to brand strength and alignment with natural hair care trend.

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Where to Buy

Flipkart
₹250.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹275.00
3-5 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹280.00
N/A · ⭐ 4.3/5
-
Big Bazaar
₹265.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
250.00 2-3 days 4.2/5 Buy Now
Nykaa
275.00 3-5 days 4.0/5 Buy Now
Reliance Fresh
280.00 N/A 4.3/5 -
Big Bazaar
265.00 N/A 4.1/5 -

Price Comparison

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Rs.199.00 Rs.210.00

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aswini Adhuna Hibiscus Shampoo 200 Millilitres

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Best price
Rs.199.00 Rs.210.00