GUBB Copper Tongue Cleaner - Fresh Breath

About Product: The GUBB Copper Tongue Cleaner is designed for both kids and adults to improve oral hygiene and freshen breath. Made from high-quality copper, this tongue cleaner effectively removes bacteria and debris from the tongue for a cleaner mouth.

Key Features: - Made from pure copper for enhanced antibacterial properties - Ergonomically designed with a loop for easy handling - Helps improve taste sense and prevent bad breath - Ayurvedic practice for maintaining oral hygiene

For whom: This tongue cleaner is suitable for anyone looking to improve their oral hygiene and freshen their breath. It is especially beneficial for those who struggle with bad breath or want to enhance their taste sensation.

Pros: - Effective in removing bacteria and debris from the tongue - Helps improve overall oral hygiene and prevent bad breath - Easy to use and clean - Made from high-quality materials for durability

Cons: - Copper construction may not be suitable for those with metal allergies - Some users may find the loop design uncomfortable to use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique features like copper material and loop for better cleaning.	Hindu Business Line, Financial Express
Brand Strength	20	10	Established brand reputation in the oral care segment.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for oral hygiene products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from other established tongue cleaner brands.	India Today, Outlook India
Use-case Advantage	5	5	Addresses the need for oral hygiene for both kids and adults effectively.	The Indian Express, Times of India
Final Market Score	100	66/100 (3.30/5)	Innovative copper tongue cleaner with strong market potential in India.

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