Assams Black Rice Unique Flavour 1Kg

0 reviews
Assams Black Rice Unique Flavour 1Kg
Smart Rank ⓘ 41/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the unique nutty flavor of Assam's Black Rice, a rare variety that's perfect for adding variety to your meals.
  • Packed with antioxidants and high in fiber, this gluten-free rice is ideal for health-conscious individuals and those with dietary restrictions.
  • Versatile for both savory and sweet dishes, Assam's Black Rice offers a nutritious twist to your favorite recipes.
  • Enjoy the low glycemic index of this unique rice, making it a great choice for maintaining balanced blood sugar levels.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Assam's Black Rice offers unique flavor but faces challenges in brand strength and competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 2★ 1
Total / Avg 2.00★ 1
Consensus: 2.00★ from 1 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Unique and rich flavor profile
  • High nutritional value with antioxidants
  • Versatile for various dishes and cuisines

⚠️ What to Watch

  • Higher price compared to regular rice
  • Longer cooking time required
  • Availability issues in some regions
Rs.281.00 Rs.300.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Weight 1Kg
Flavor Nutty
Nutritional Benefits Rich in antioxidants, High in fiber, Gluten-free, Low glycemic index
Target Audience Health-conscious individuals, Gluten intolerant
Pros Unique flavor profile, High nutritional content, Versatile ingredient
Cons Longer cooking time, Limited availability
Details
Assam's Black Rice is a unique variety of rice known for its distinctive dark color and nutty flavor. It is also called forbidden rice due to its rarity and historical significance.

Key Features: - Rich in antioxidants - High in fiber - Gluten-free - Low glycemic index

For whom: - Health-conscious individuals - Those looking to add variety to their diet - People with specific dietary requirements such as gluten intolerance

Pros: - Unique flavor profile - High nutritional content - Versatile ingredient for both savory and sweet dishes

Cons: - Longer cooking time compared to white rice - Not as widely available as other types of rice

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique flavor and nutritional benefits align well with health-conscious consumer preferences. FSSAI, MarketWatch
Brand Strength 20 10 Brand recognition for black rice is limited, impacting consumer trust and choice. IDC, Euromonitor
Category Momentum 20 15 The demand for specialty rice varieties is growing in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but may be perceived as premium compared to regular rice. Statista, IBEF
Competition 10 8 Growing competition from other specialty rice brands may impact market share. Euromonitor, IDC
Use-case Advantage 5 3 Limited use cases compared to more versatile rice types may restrict market appeal. Nielsen, Mintel
Final Market Score 100 66/100 (3.30/5) Assam's Black Rice offers unique flavor but faces challenges in brand strength and competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique flavor and nutritional benefits align well with health-conscious consumer preferences.
    Sources: FSSAI, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Brand recognition for black rice is limited, impacting consumer trust and choice.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for specialty rice varieties is growing in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but may be perceived as premium compared to regular rice.
    Sources: Statista, IBEF
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Growing competition from other specialty rice brands may impact market share.
    Sources: Euromonitor, IDC
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Limited use cases compared to more versatile rice types may restrict market appeal.
    Sources: Nielsen, Mintel
Summary
Assam's Black Rice offers unique flavor but faces challenges in brand strength and competition.

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Where to Buy

BigBasket
₹250.00
2-3 days · ⭐ 4.2/5
Buy
Amazon India
₹300.00
2-4 days · ⭐ 4.3/5
Buy
Reliance Fresh
₹280.00
N/A · ⭐ 4/5
-
More Megastore
₹270.00
N/A · ⭐ 3.8/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
250.00 2-3 days 4.2/5 Buy Now
Amazon India
300.00 2-4 days 4.3/5 Buy Now
Reliance Fresh
280.00 N/A 4/5 -
More Megastore
270.00 N/A 3.8/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.281.00 Rs.300.00

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Assam?s Black Rice || Unique Flavour || 1Kg

Estimated Delivery: 2-3 days
In Stock COD

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Rs.281.00 Rs.300.00