Fortune Rice Bran Health Oil Cooking Oil for Healthier Heart
Smart Rank ⓘ
75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Promote your heart health with Fortune Rice Bran Health Oil, rich in antioxidants and vitamin E for a healthier lifestyle.
- Enjoy versatile cooking with this oil's neutral taste and light texture, perfect for frying and deep frying.
- With a high smoke point, this oil ensures safe cooking without harmful free radicals, making it a smart choice.
- Ideal for those with cardiovascular concerns, this cooking oil supports a heart-healthy diet for better well-being.
Market-Based Score (India)
66/100 (3.30/5)
Decent Fortune Rice Bran Health Oil is a strong contender in the health-focused cooking oil segment.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.4★ | 24,041 |
| Total / Avg | 4.40★ | 24,041 |
Consensus:
4.40★ from 24,041 total reviews
Rs.140.00 Rs.195.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Cooking Oil |
|---|---|
| Weight | 870gm (Weight May Vary) |
| Price | 195.0000 |
| Key Ingredients | Rice Bran |
| Health Benefits | Promotes Heart Health |
| Antioxidants | High Levels |
| Vitamin E | Present |
| Smoke Point | High |
| Taste | Neutral |
| Texture | Light |
| Versatility | Various Cooking Styles |
| Pros | High in antioxidants and vitamin E, Versatile for various cooking styles |
| Cons | May not be suitable for those with allergies to rice or rice products |
Details
Fortune Rice Bran Health Oil is a premium cooking oil that is specially designed to promote a healthier heart. Made from rice bran, this oil is known for its high levels of antioxidants, vitamin E, and oryzanol, making it a great choice for those looking to improve their cardiovascular health.
Key features of Fortune Rice Bran Health Oil include its high smoke point, making it ideal for frying and deep frying without releasing harmful free radicals. It also has a neutral taste and light texture, making it versatile for a variety of cooking styles and recipes.
This oil is suitable for anyone looking to make a positive change in their diet and prioritize their heart health. It is especially beneficial for individuals with high cholesterol, hypertension, or other cardiovascular concerns.
Pros: - High in antioxidants and vitamin E - Neutral taste and light texture - Versatile for various cooking styles - Promotes heart health Cons: - May not be suitable for those with allergies to rice or rice products - Packaging size may vary, making it difficult to accurately track usage
Key features of Fortune Rice Bran Health Oil include its high smoke point, making it ideal for frying and deep frying without releasing harmful free radicals. It also has a neutral taste and light texture, making it versatile for a variety of cooking styles and recipes.
This oil is suitable for anyone looking to make a positive change in their diet and prioritize their heart health. It is especially beneficial for individuals with high cholesterol, hypertension, or other cardiovascular concerns.
Pros: - High in antioxidants and vitamin E - Neutral taste and light texture - Versatile for various cooking styles - Promotes heart health Cons: - May not be suitable for those with allergies to rice or rice products - Packaging size may vary, making it difficult to accurately track usage
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 18 | Rich in antioxidants and vitamins, it aligns well with health-conscious consumer preferences. | Market Research, Consumer Reports |
| Brand Strength | 20 | 14 | Fortune is a well-recognized brand in the Indian cooking oil market, enhancing its strength. | Nielsen, Brand Equity |
| Category Momentum | 20 | 15 | The demand for healthier cooking oils is rising in India, boosting category momentum. | Nielsen, Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to premium oils, appealing to budget-conscious buyers. | Economic Times, Business Standard |
| Competition | 10 | 5 | Faces strong competition from other health-focused oils, impacting its market share. | Market Watch, Industry Analysis |
| Use-case Advantage | 5 | 4 | Versatile for various cooking methods, but not uniquely positioned for specific cuisines. | Food Magazine, Culinary Insights |
| Final Market Score | 100 | 66/100 (3.30/5) | Fortune Rice Bran Health Oil is a strong contender in the health-focused cooking oil segment. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: Rich in antioxidants and vitamins, it aligns well with health-conscious consumer preferences.Sources: Market Research, Consumer Reports -
Brand Strength 14/20
Weight: 20Contribution: 14Rationale: Fortune is a well-recognized brand in the Indian cooking oil market, enhancing its strength.Sources: Nielsen, Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for healthier cooking oils is rising in India, boosting category momentum.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to premium oils, appealing to budget-conscious buyers.Sources: Economic Times, Business Standard -
Competition 5/10
Weight: 10Contribution: 5Rationale: Faces strong competition from other health-focused oils, impacting its market share.Sources: Market Watch, Industry Analysis -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Versatile for various cooking methods, but not uniquely positioned for specific cuisines.Sources: Food Magazine, Culinary Insights
Summary
Fortune Rice Bran Health Oil is a strong contender in the health-focused cooking oil segment.
Quick Compare
Rs.195.00
⭐ Reviews Summary
✅ What Users Love
- Promotes heart health with high unsaturated fat content.
- Versatile for various cooking methods and cuisines.
- Light flavor that doesn't overpower dishes.
⚠️ What to Watch
- Packaging may leak or be difficult to pour.
- Some users report a higher price compared to other oils.
- Weight may vary, leading to inconsistencies in purchase.
Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- High-quality flavor enhances Indian dishes.
- Convenient packaging in a 200ml tin.
- Imported from Spain, ensuring authenticity.
⚠️ What to Watch
- Higher price compared to local brands.
- Limited availability in some regions.
- Some users report a strong aftertaste.
Rs.1,100.00
⭐ Reviews Summary
✅ What Users Love
- High quality and purity of mustard oil.
- Rich flavor enhances cooking and dressing.
- Good packaging that preserves freshness.
⚠️ What to Watch
- Price may be higher compared to other brands.
- Some users report a strong odor.
- Jar size may be too large for occasional users.
Rs.930.00
⭐ Reviews Summary
✅ What Users Love
- High-quality oil with a light flavor
- Versatile for cooking and frying
- Good value for the quantity offered
⚠️ What to Watch
- Packaging can be difficult to handle
- Some users report a strong odor
- Not suitable for high-temperature cooking
Where to Buy
Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
|---|---|---|---|
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More Detail
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Fortune Rice Bran Health Oil, Cooking Oil for Healthier Heart, 870gm Pouch (Weight May Vary) Estimated Delivery: 2-3 days
In Stock
|
Rs.140.00 Rs.195.00 COD
|
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Fortune Rice Bran Health Oil, Cooking Oil for Healthier Heart, 870gm Pouch (Weight May Vary) Estimated Delivery: 2-3 days
In Stock
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