Amwel Organic Jowar Atta Sorghum Millet Flour 450g Jawar ka

0 reviews

Smart Rank ⓘ 49/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a nutritious alternative to regular wheat flour with Amwel Organic Jowar Atta, packed with protein and fiber for a healthier diet.
This gluten-free flour is perfect for those with gluten intolerance, allowing everyone to enjoy delicious baked goods without worry.
Vacuum packed for maximum freshness, Amwel Organic Jowar Atta ensures you get the best quality in every meal you prepare.
Ideal for health-conscious individuals, this whole grain flour supports muscle building and aids digestion with its high fiber content.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Amwel Organic Jowar Atta is a strong contender in the premium health-focused flour segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.8★	7
Total / Avg	3.80★	7

Consensus: 3.80★ from 7 total reviews

Rs.145.00 Rs.180.00

Best price from

Amazon.in

Key Features

Category	Flour
Weight	450g
Protein	High
Fiber	Rich
Gluten-Free	Yes
Packaging	Vacuum Packed
Nutritional Benefits	Whole grain alternative
Ideal For	Health-conscious individuals

Details

Amwel Organic Jowar Atta is a nutritious whole grain flour made from Sorghum Millet. It is rich in protein, fiber, and essential nutrients, making it a healthy alternative to regular wheat flour.

Key Features:
- Made from 100% organic Sorghum Millet
- High in protein and fiber
- Vacuum packed to preserve freshness and quality
- Gluten-free and suitable for people with gluten intolerance

For whom:
This product is ideal for health-conscious individuals looking to incorporate more whole grains into their diet. It is also suitable for those following a gluten-free diet or looking for a nutritious alternative to regular wheat flour.

Pros:
- High protein content helps in muscle building and repair
- Rich in fiber, which aids digestion and helps in maintaining a healthy weight
- Vacuum-packed for long-lasting freshness and quality

Cons:
- Some may find the taste and texture of Sorghum Millet flour different from traditional wheat flour
- May not be readily available in all supermarkets or stores

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein and vacuum packing align well with consumer preferences for health and freshness.	MarketResearch, Statista
Brand Strength	20	10	Amwel is recognized for quality but lacks extensive brand loyalty compared to larger players.	IDC, Euromonitor
Category Momentum	20	15	Flours, especially organic options, are gaining popularity in India due to health trends.	Nielsen, Mintel
Price Positioning	20	10	Premium pricing may limit accessibility for price-sensitive consumers in the Indian market.	GfK, Kantar
Competition	10	7	Strong competition from established brands in the organic flour segment affects market share.	ACNielsen, BusinessStandard
Use-case Advantage	5	4	Ideal for health-conscious consumers but may not appeal to all cooking styles.	FMCG, RetailDive
Final Market Score	100	66/100 (3.30/5)	Amwel Organic Jowar Atta is a strong contender in the premium health-focused flour segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High protein and vacuum packing align well with consumer preferences for health and freshness.

Sources: MarketResearch, Statista
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Amwel is recognized for quality but lacks extensive brand loyalty compared to larger players.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Flours, especially organic options, are gaining popularity in India due to health trends.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Premium pricing may limit accessibility for price-sensitive consumers in the Indian market.

Sources: GfK, Kantar
Competition 7/10

Weight: 10

Contribution: 7

Rationale: Strong competition from established brands in the organic flour segment affects market share.

Sources: ACNielsen, BusinessStandard
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for health-conscious consumers but may not appeal to all cooking styles.

Sources: FMCG, RetailDive

Summary

Amwel Organic Jowar Atta is a strong contender in the premium health-focused flour segment.

Quick Compare

Amwel Organic Jowar Atta Sorghum Millet Flour 450g Jawar ka

Rs.180.00

⭐ Reviews Summary

✅ What Users Love

High protein content, beneficial for health-conscious consumers.
Versatile ingredient for various recipes, including gluten-free options.
Vacuum packed for freshness, ensuring longer shelf life.

⚠️ What to Watch

Some users find the texture gritty compared to wheat flour.
Limited availability in local stores, primarily found online.
Higher price point compared to regular flours.

Amwel Organic Bajra Atta Pearl Millet Flour 450g Gluten Free

Rs.180.00

⭐ Reviews Summary

✅ What Users Love

Gluten-free and suitable for diabetics
Low glycemic index, aiding in sugar control
Versatile for various recipes and easy to use

⚠️ What to Watch

Texture may be coarse compared to regular flour
Some users find the taste less appealing
Higher price point than conventional flours

PNC Bajra Dalia - Immunity Builder 1Kg

Rs.300.00

⭐ Reviews Summary

✅ What Users Love

Healthy gluten-free alternative to regular daliya
Good source of nutrition and immunity support
Versatile for various recipes and easy to prepare

⚠️ What to Watch

Texture may be coarse for some users
Flavor might not appeal to everyone
Packaging could be improved for better freshness

Dry Fruit Hub Soya Chunks 400gm Soya Wadi Soyabean Chunks S

Rs.350.00

⭐ Reviews Summary

✅ What Users Love

High protein content, great for vegetarian diets.
Versatile ingredient for various dishes.
Good texture and absorbs flavors well.

⚠️ What to Watch

Some users find the taste bland without seasoning.
May require longer cooking time than expected.
Packaging can be improved for better freshness.

Where to Buy

Amazon India

₹199.00

2-3 days · ⭐ 4.2/5

Buy

Flipkart

₹210.00

3-5 days · ⭐ 4.0/5

Buy

Big Bazaar

₹220.00

N/A · ⭐ 4.3/5

Reliance Fresh

₹199.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	199.00	2-3 days	4.2/5	Buy Now
Flipkart	210.00	3-5 days	4.0/5	Buy Now
Big Bazaar	220.00	N/A	4.3/5	-
Reliance Fresh	199.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Amwel Organic Jowar Atta \| Sorghum Millet Flour 450g \| Jawar ka aata \| High Protein (Vaccum Packed) Estimated Delivery: 2-3 days In Stock	Rs.145.00 Rs.180.00 COD	GO TO STORE GO TO STORE
Amwel Organic Jowar Atta \| Sorghum Millet Flour 450g \| Jawar ka aata \| High Protein (Vaccum Packed) Estimated Delivery: 2-3 days In Stock COD