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Naturik Multigrain Chilla Mix 250g

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Naturik Multigrain Chilla Mix 250g
Smart Rank ⓘ 63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with 70% pulses and 20% protein, ensuring a healthy start for kids and the whole family.
  • Prepare meals in minutes with this instant, ready-to-cook mix, perfect for busy mornings when time is limited.
  • Versatile enough to create both cheelas and dosas, catering to different tastes and preferences in your household.
  • Featured on Shark Tank, this product offers credibility and trustworthiness, making it a smart choice for health-conscious buyers.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising product with strong health benefits but faces stiff competition in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 195
Total / Avg 3.80★ 195
Consensus: 3.80★ from 195 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Convenient and quick to prepare.
  • Healthy ingredient profile with high protein content.
  • Tasty and appealing for both kids and adults.

⚠️ What to Watch

  • Texture may be inconsistent for some users.
  • Flavor can be bland without added spices.
  • Higher price point compared to traditional mixes.
Rs.167.42 Rs.199.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name The Naturik Co. Multigrain Chilla Mix 250g
Protein Content 20%
Pulses Content 70%
Preparation Instant, Ready-to-Cook
Usage Cheela & Dosa Mix
Target Audience Kids & Families
Price 199.00
Details


Key Features: - Contains 70% pulses and 20% protein, making it a nutritious breakfast option - Instant and ready-to-cook mix, perfect for busy mornings - Versatile mix that can be used to make cheelas and dosas - Featured on Shark Tank for its innovative concept

For Whom: This product is perfect for busy individuals and families looking for a healthy and convenient breakfast option. It is also ideal for kids who need a nutritious meal to start their day.

Pros: - High protein content makes it a filling and healthy option - Easy and quick to prepare, saving time in the mornings - Versatile mix can be used to create different dishes - Featured on Shark Tank, boosting credibility and trustworthiness

Cons: - Some may find the taste of pulses overwhelming - Packaging size may be too small for large families or frequent users

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein and pulse content aligns well with health-conscious consumer preferences. FSSAI, NutritionalStudies
Brand Strength 20 10 The brand gained visibility from Shark Tank, enhancing its recognition but still needs market trust. SharkTankIndia, BrandEquity
Category Momentum 20 15 The ready-to-eat segment is growing rapidly in India, driven by convenience and health trends. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but may be perceived as premium compared to local alternatives. MarketResearch, EconomicTimes
Competition 10 7 The market has strong competitors, but unique features can help differentiate this product. MarketAnalysis, CompetitorReports
Use-case Advantage 5 4 Convenient for busy families, but may not appeal to all consumer segments. ConsumerInsights, MarketTrends
Final Market Score 100 66/100 (3.30/5) A promising product with strong health benefits but faces stiff competition in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein and pulse content aligns well with health-conscious consumer preferences.
    Sources: FSSAI, NutritionalStudies
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: The brand gained visibility from Shark Tank, enhancing its recognition but still needs market trust.
    Sources: SharkTankIndia, BrandEquity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The ready-to-eat segment is growing rapidly in India, driven by convenience and health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but may be perceived as premium compared to local alternatives.
    Sources: MarketResearch, EconomicTimes
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: The market has strong competitors, but unique features can help differentiate this product.
    Sources: MarketAnalysis, CompetitorReports
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenient for busy families, but may not appeal to all consumer segments.
    Sources: ConsumerInsights, MarketTrends
Summary
A promising product with strong health benefits but faces stiff competition in a growing market.

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Price Comparison

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Rs.167.42 Rs.199.00

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The Naturik Co. Multigrain Chilla Mix 250g: Instant, Ready-to-Cook Cheela & Dosa Mix with 70% Pulses & 20% Protein, Healthy Breakfast Option for Kids & Family | As Seen On Shark Tank

Estimated Delivery: 2-3 days
In Stock COD

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Rs.167.42 Rs.199.00