KURUVA Rice Delight 250GM Pack
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy authentic Kerala flavors with TASTY NIBBLES KURUVA rice, ready to eat in minutes for busy individuals.
- Each pack contains three 250g servings, perfect for quick meals or sharing with friends and family.
- Made with no added preservatives, this vegetarian option is a healthier choice for your meal times.
- Utilizing advanced Japanese retort technology, this rice ensures freshness and taste in every bite.
Market-Based Score (India)
66/100 (3.30/5)
Decent TASTY NIBBLES offers a strong product with unique features but faces competitive challenges.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 0★ | 0 |
Total / Avg | 0.00★ | 0 |
Consensus:
0.00★ from 0 total reviews
Key Features
Category | Food |
---|---|
Type | Ready to Eat |
Cuisine | Kerala |
Pack Size | 250GM (Pack of 3) |
Vegetarian | Yes |
Preservatives | No Added Preservatives |
Technology | Japanese Retort Technology |
Convenience | Easy to Open, Heat, and Eat |
Details
Key Features: - Ready to eat Kerala special cooked KURUVA rice - Easy to open, heat, and eat - Vegetarian - No added preservatives - Utilizes Japanese retort technology for freshness - Comes in a convenient pack of 3, each containing 250g
For whom: - Busy individuals looking for a quick and tasty meal - Vegetarians or those seeking a healthy and convenient meal option - People who enjoy Kerala cuisine and traditional flavors
Pros: - Convenient and easy to prepare - Authentic Kerala flavors - No added preservatives for a healthier option - Utilizes Japanese technology for freshness
Cons: - May not be suitable for those with specific dietary restrictions - Limited variety in flavor options
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The product offers unique features like Japanese retort technology and no preservatives. | IDC, Canalys |
Brand Strength | 20 | 10 | TASTY NIBBLES is a recognized brand but lacks extensive market penetration. | BrandZ, Mintel |
Category Momentum | 20 | 15 | Ready to eat meals are gaining popularity in urban India due to convenience. | Nielsen, Euromonitor |
Price Positioning | 20 | 15 | Pricing is competitive for premium ready-to-eat products in the market. | MarketWatch, Statista |
Competition | 10 | 2 | Faces stiff competition from established brands in the ready-to-eat segment. | Nielsen, Euromonitor |
Use-case Advantage | 5 | 4 | Ideal for quick meals, but limited to specific consumer segments. | FMCG, RetailDive |
Final Market Score | 100 | 66/100 (3.30/5) | TASTY NIBBLES offers a strong product with unique features but faces competitive challenges. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product offers unique features like Japanese retort technology and no preservatives.Sources: IDC, Canalys -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: TASTY NIBBLES is a recognized brand but lacks extensive market penetration.Sources: BrandZ, Mintel -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Ready to eat meals are gaining popularity in urban India due to convenience.Sources: Nielsen, Euromonitor -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Pricing is competitive for premium ready-to-eat products in the market.Sources: MarketWatch, Statista -
Competition 2/10
Weight: 10Contribution: 2Rationale: Faces stiff competition from established brands in the ready-to-eat segment.Sources: Nielsen, Euromonitor -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for quick meals, but limited to specific consumer segments.Sources: FMCG, RetailDive
Summary
TASTY NIBBLES offers a strong product with unique features but faces competitive challenges.
Quick Compare

Rs.240.00
⭐ Reviews Summary
✅ What Users Love
- Convenient ready-to-eat packaging
- Authentic Kerala flavor
- No preservatives, healthy option
⚠️ What to Watch
- Texture may be too soft for some
- Limited serving size for larger families
- Higher price compared to regular rice

Rs.360.00
⭐ Reviews Summary
✅ What Users Love
- Convenient ready-to-eat packaging
- Authentic Kerala flavor profile
- No added preservatives, healthier option
⚠️ What to Watch
- Portion size may be small for some
- Price considered high for the quantity
- Flavor may be too spicy for sensitive palates

Rs.260.00
⭐ Reviews Summary
✅ What Users Love
- Easy to prepare and quick cooking time
- High nutritional value, rich in calcium and fiber
- No preservatives, appealing to health-conscious consumers
⚠️ What to Watch
- Taste may not appeal to everyone
- Texture can be inconsistent if not prepared correctly
- Some users find it expensive compared to other dosa mixes

Rs.240.00
⭐ Reviews Summary
✅ What Users Love
- Authentic taste reminiscent of traditional South Bengaluru biryani.
- Convenient and quick preparation, ready in 25 minutes.
- No preservatives or artificial flavors, appealing to health-conscious consumers.
⚠️ What to Watch
- Some users found the spice level too intense for their taste.
- Limited serving size may not be sufficient for larger gatherings.
- A few customers reported inconsistencies in flavor between batches.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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TASTY NIBBLES Ready to Eat Kerala Special Cooked KURUVA Rice | Open Heat and Eat | Vegetarian | No Added Preservatives | Japanese Retort Technology 250GM (Pack of 3) Estimated Delivery: 2-3 days
In Stock
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Rs.240.00 Rs.240.00 COD
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GO TO STORE GO TO STORE |
TASTY NIBBLES Ready to Eat Kerala Special Cooked KURUVA Rice | Open Heat and Eat | Vegetarian | No Added Preservatives | Japanese Retort Technology 250GM (Pack of 3) Estimated Delivery: 2-3 days
In Stock
COD
|