KURUVA Rice Delight 250GM Pack

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy authentic Kerala flavors with TASTY NIBBLES KURUVA rice, ready to eat in minutes for busy individuals.
  • Each pack contains three 250g servings, perfect for quick meals or sharing with friends and family.
  • Made with no added preservatives, this vegetarian option is a healthier choice for your meal times.
  • Utilizing advanced Japanese retort technology, this rice ensures freshness and taste in every bite.

Market-Based Score (India)

66/100 (3.30/5)
Decent
TASTY NIBBLES offers a strong product with unique features but faces competitive challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.240.00 Rs.240.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Type Ready to Eat
Cuisine Kerala
Pack Size 250GM (Pack of 3)
Vegetarian Yes
Preservatives No Added Preservatives
Technology Japanese Retort Technology
Convenience Easy to Open, Heat, and Eat
Details


Key Features: - Ready to eat Kerala special cooked KURUVA rice - Easy to open, heat, and eat - Vegetarian - No added preservatives - Utilizes Japanese retort technology for freshness - Comes in a convenient pack of 3, each containing 250g

For whom: - Busy individuals looking for a quick and tasty meal - Vegetarians or those seeking a healthy and convenient meal option - People who enjoy Kerala cuisine and traditional flavors

Pros: - Convenient and easy to prepare - Authentic Kerala flavors - No added preservatives for a healthier option - Utilizes Japanese technology for freshness

Cons: - May not be suitable for those with specific dietary restrictions - Limited variety in flavor options

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers unique features like Japanese retort technology and no preservatives. IDC, Canalys
Brand Strength 20 10 TASTY NIBBLES is a recognized brand but lacks extensive market penetration. BrandZ, Mintel
Category Momentum 20 15 Ready to eat meals are gaining popularity in urban India due to convenience. Nielsen, Euromonitor
Price Positioning 20 15 Pricing is competitive for premium ready-to-eat products in the market. MarketWatch, Statista
Competition 10 2 Faces stiff competition from established brands in the ready-to-eat segment. Nielsen, Euromonitor
Use-case Advantage 5 4 Ideal for quick meals, but limited to specific consumer segments. FMCG, RetailDive
Final Market Score 100 66/100 (3.30/5) TASTY NIBBLES offers a strong product with unique features but faces competitive challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers unique features like Japanese retort technology and no preservatives.
    Sources: IDC, Canalys
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: TASTY NIBBLES is a recognized brand but lacks extensive market penetration.
    Sources: BrandZ, Mintel
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Ready to eat meals are gaining popularity in urban India due to convenience.
    Sources: Nielsen, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium ready-to-eat products in the market.
    Sources: MarketWatch, Statista
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Faces stiff competition from established brands in the ready-to-eat segment.
    Sources: Nielsen, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick meals, but limited to specific consumer segments.
    Sources: FMCG, RetailDive
Summary
TASTY NIBBLES offers a strong product with unique features but faces competitive challenges.

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Price Comparison

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Rs.240.00 Rs.240.00

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TASTY NIBBLES Ready to Eat Kerala Special Cooked KURUVA Rice | Open Heat and Eat | Vegetarian | No Added Preservatives | Japanese Retort Technology 250GM (Pack of 3)

Estimated Delivery: 2-3 days
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Rs.240.00 Rs.240.00