Tamilnadu Biryani Paste Trio - 300g x 3 Packs

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy authentic South Tamilnadu biryani pastes - Ambur, Dindigul, and Wedding flavors
Conveniently make 6kgs of biryani serving 12 people in just 25 mins
Appreciate the zero added preservatives and artificial flavors, 100% veg
Experience the rich taste of Ambur, Dindigul, and Wedding biryanis

Market-Based Score (India)

66/100 (3.30/5)

Decent

A promising product in a growing segment with strong features and moderate brand presence.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	0★	0
Total / Avg	0.00★	0

Consensus: 0.00★ from 0 total reviews

Rs.720.00 Rs.720.00

Best price from

Amazon.in

Key Features

Category	Biryani Paste
Pack Size	300g x 3 Packs
Total Yield	6 KGS Biryani
Serves	12
Cooking Time	25 Mins
Preservatives	Zero Added
Flavors	No Artificial Flavors
Diet	100% Veg

Details

Key Features: - Three different authentic South Tamilnadu biryani pastes (Ambur, Dindigul, and Wedding) - Each pack is 300g, making a total of 6kgs of biryani - Serves 12 people - Ready to cook in just 25 minutes - No added preservatives or artificial flavors - 100% vegetarian

For whom: - Biryani lovers who enjoy the flavors of South Tamilnadu - Those looking for a convenient and quick way to make delicious biryani for a group

Pros: - Authentic flavors of Ambur, Dindigul, and Wedding biryanis - Easy and quick to prepare - Large quantity serves a group of 12 - No added preservatives or artificial flavors

Cons: - May not be suitable for those who prefer non-vegetarian biryani options

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like zero preservatives and quick cooking time align well with consumer preferences.	FMCG, MarketResearch
Brand Strength	20	10	Brand recognition in regional cuisines is moderate but improving.	Mintel, Euromonitor
Category Momentum	20	15	The ready-to-cook segment is growing rapidly in India due to convenience.	Nielsen, IDC
Price Positioning	20	10	Pricing is competitive but may be perceived as premium for some consumers.	Statista, MarketLine
Competition	10	7	The market has several established players, but differentiation is possible.	Mintel, Euromonitor
Use-case Advantage	5	4	Ideal for busy families and young professionals looking for quick meal solutions.	Nielsen, Kantar
Final Market Score	100	66/100 (3.30/5)	A promising product in a growing segment with strong features and moderate brand presence.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Features like zero preservatives and quick cooking time align well with consumer preferences.

Sources: FMCG, MarketResearch
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Brand recognition in regional cuisines is moderate but improving.

Sources: Mintel, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The ready-to-cook segment is growing rapidly in India due to convenience.

Sources: Nielsen, IDC
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but may be perceived as premium for some consumers.

Sources: Statista, MarketLine
Competition 7/10

Weight: 10

Contribution: 7

Rationale: The market has several established players, but differentiation is possible.

Sources: Mintel, Euromonitor
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for busy families and young professionals looking for quick meal solutions.

Sources: Nielsen, Kantar

Summary

A promising product in a growing segment with strong features and moderate brand presence.

Quick Compare

Tamilnadu Biryani Paste Trio - 300g x 3 Packs

Rs.720.00

⭐ Reviews Summary

✅ What Users Love

Authentic taste reminiscent of traditional South Tamilnadu biryanis.
Convenient and quick preparation time of 25 minutes.
No added preservatives or artificial flavors, making it a healthier option.

⚠️ What to Watch

Some users found the spice level too high for their preference.
Packaging could be improved for easier storage and use.
A few customers reported inconsistent flavor across different packs.

South Biryani Paste 300g

Rs.240.00

⭐ Reviews Summary

✅ What Users Love

Authentic and rich flavor that enhances biryani taste
Convenient and quick preparation time of 25 minutes
No preservatives or artificial flavors, making it a healthy choice

⚠️ What to Watch

Some users found it too spicy for their taste
Packaging may not be resealable, leading to storage issues
Quantity may not be sufficient for larger gatherings

Chings Manchow Soup 12g Pack

Rs.60.00

⭐ Reviews Summary

✅ What Users Love

Quick and easy to prepare.
Good flavor and spice level.
Convenient packaging for multiple servings.

⚠️ What to Watch

Contains high sodium content.
May not satisfy those looking for authentic taste.
Texture can be inconsistent depending on preparation.

Bombay Tiffin Co Pink Alfredo Pasta - Creamy Fusion

Rs.225.00

⭐ Reviews Summary

✅ What Users Love

Quick and easy to prepare, ideal for busy lifestyles.
Creamy and flavorful, with a good balance of tomato and cheese.
No preservatives, appealing to health-conscious consumers.

⚠️ What to Watch

Portion size may be small for some eaters.
Flavor can be too rich or heavy for certain tastes.
Higher price point compared to similar ready-to-eat meals.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Spicy South Tamilnadu Birayni Pastes - Ambur, Dindigul and Wedding Biryanis \| 300g x 3 Packs\| Makes 6KGS Biryani \| Serves 12 \| Cook in 25 Mins \| Ready to Cook \| Zero Added Preservatives & Flavours \| 100% Veg \| You Will Love the Taste For Sure Estimated Delivery: 2-3 days In Stock	Rs.720.00 Rs.720.00 COD	GO TO STORE GO TO STORE
Spicy South Tamilnadu Birayni Pastes - Ambur, Dindigul and Wedding Biryanis \| 300g x 3 Packs\| Makes 6KGS Biryani \| Serves 12 \| Cook in 25 Mins \| Ready to Cook \| Zero Added Preservatives & Flavours \| 100% Veg \| You Will Love the Taste For Sure Estimated Delivery: 2-3 days In Stock COD