iD Wheat Paratha 390gm
Smart Rank ⓘ
68/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy the convenience of iD Homestyle Whole Wheat Paratha, 390 gm
- Savor the delicious taste of whole wheat parathas at an affordable price
- Perfect for a quick and easy meal option for busy individuals
- Experience the authentic flavors of homestyle parathas in every bite
Market-Based Score (India)
76/100 (3.80/5)
Good value Well-positioned in the market with strong brand and product fit
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.8★ | 176 |
Total / Avg | 3.80★ | 176 |
Consensus:
3.80★ from 176 total reviews
Key Features
Category | Food |
---|---|
Product Name | iD Homestyle Whole Wheat Paratha |
Weight | 390 gm |
Ingredients | Whole wheat flour |
Texture | Soft and flaky |
Preparation | Ready to eat in minutes |
Dietary | Vegetarian |
Pros | Convenient and easy to prepare |
Cons | May be high in calories |
Taste | Mild, may need seasoning |
Details
The iD Homestyle Whole Wheat Paratha is a delicious and convenient option for a quick and tasty meal. Made with whole wheat flour, these parathas are soft and flaky, perfect for enjoying on their own or with your favorite curry or yogurt.
Key Features: - Made with whole wheat flour - Soft and flaky texture - No artificial colors or flavors - Ready to eat in minutes
For whom: - Busy individuals looking for a quick meal option - Vegetarians and those looking for a wholesome option - Anyone who enjoys the convenience of pre-made parathas
Pros: - Convenient and easy to prepare - Great taste and texture - Enjoyed by both adults and kids
Cons: - May be high in calories for those on a strict diet - Some may find the taste slightly bland, may need additional seasoning
Key Features: - Made with whole wheat flour - Soft and flaky texture - No artificial colors or flavors - Ready to eat in minutes
For whom: - Busy individuals looking for a quick meal option - Vegetarians and those looking for a wholesome option - Anyone who enjoys the convenience of pre-made parathas
Pros: - Convenient and easy to prepare - Great taste and texture - Enjoyed by both adults and kids
Cons: - May be high in calories for those on a strict diet - Some may find the taste slightly bland, may need additional seasoning
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Ideal size and ingredients for a quick and hearty meal | Retail360 |
Brand Strength | 20 | 18 | Established brand known for quality and taste | Brand Equity |
Category Momentum | 20 | 15 | Growing demand for convenient meal solutions | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products | AC Nielsen |
Competition | 10 | 8 | Facing moderate competition from other ready-to-eat brands | Grocer's World |
Use-case Advantage | 5 | 5 | Addresses the need for convenient and healthy meal options | Grocery Times |
Final Market Score | 100 | 76/100 (3.80/5) | Well-positioned in the market with strong brand and product fit |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Ideal size and ingredients for a quick and hearty mealSources: Retail360 -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand known for quality and tasteSources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for convenient meal solutionsSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar productsSources: AC Nielsen -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other ready-to-eat brandsSources: Grocer's World -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for convenient and healthy meal optionsSources: Grocery Times
Summary
Well-positioned in the market with strong brand and product fit
Quick Compare

Rs.85.00
⭐ Reviews Summary
✅ What Users Love
- Convenient and easy to prepare.
- Good taste and texture.
- Healthy alternative with whole wheat.
⚠️ What to Watch
- Can be slightly dry if overcooked.
- Some buyers found it too thick.
- Limited flavor variety.

Rs.280.00
⭐ Reviews Summary
✅ What Users Love
- Convenient and easy to prepare
- Authentic Indian flavors
- Good portion size
⚠️ What to Watch
- Some found the taste too salty
- Packaging could be improved for better storage
- Price is on the higher side

Rs.420.00
⭐ Reviews Summary
✅ What Users Love
- Convenient ready-to-eat option, perfect for quick meals.
- Lower carb content and multigrain ingredients appeal to health-conscious consumers.
- Good taste and texture, resembling traditional roti and parantha.
⚠️ What to Watch
- Some users found the price to be higher compared to similar products.
- Limited availability in certain regions or stores.
- A few customers reported that the packaging could be improved for better freshness.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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iD Homestyle Whole Wheat Paratha, 390 gm Estimated Delivery: 2-3 days
In Stock
|
Rs.85.00 Rs.85.00 COD
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GO TO STORE GO TO STORE |
iD Homestyle Whole Wheat Paratha, 390 gm Estimated Delivery: 2-3 days
In Stock
COD
|