Eastern Ghee Upmavu 200g

0 reviews

Smart Rank ⓘ 44/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Quick and delicious breakfast for busy individuals
Enjoy authentic Indian flavors in a convenient meal
Healthy choice with no added preservatives
Perfect for those who love traditional Indian dishes

Market-Based Score (India)

66/100 (3.30/5)

Decent

Eastern's Ghee Upmavu Ready Mix offers a competitive and convenient breakfast option in the Indian market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	1
Total / Avg	5.00★	1

Consensus: 5.00★ from 1 total reviews

Rs.69.00 Rs.69.00

Best price from

Amazon.in

Key Features

Category	Instant Breakfast Mix
Model	B0DHYFQRQS
Price	69.00
Preparation Time	5 minutes
Preservatives	No added preservatives
Flavors	Authentic Indian
Target Audience	Busy individuals
Pros	Quick and easy to make
Cons	Limited flavor options

Details

Key Features: - Instant breakfast mix for making traditional Indian upma - Authentic Indian flavors with the goodness of ghee - Ready to make in just 5 minutes - No added preservatives for a healthier option

For whom: - Busy individuals looking for a quick and delicious breakfast option - Those who enjoy traditional Indian flavors and dishes - Anyone who wants a convenient and easy-to-make meal

Pros: - Quick and easy to make, perfect for busy mornings - Authentic Indian flavors for a satisfying meal - No added preservatives for a healthier choice

Cons: - May not suit those with dietary restrictions or preferences - Limited flavor options compared to homemade upma

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product aligns well with Indian consumers' preference for traditional breakfast items.	NDTV Food, Food & Beverage News
Brand Strength	20	10	Eastern brand well-known for quality Indian food products.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for convenient breakfast options in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, Food Navigator Asia
Competition	10	6	Facing moderate competition from other established instant breakfast mixes.	Food Processing Industry, Food Technology Magazine
Use-case Advantage	5	5	Provides a quick and authentic Indian breakfast solution for busy individuals.	Food Business News
Final Market Score	100	66/100 (3.30/5)	Eastern's Ghee Upmavu Ready Mix offers a competitive and convenient breakfast option in the Indian market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Product aligns well with Indian consumers' preference for traditional breakfast items.

Sources: NDTV Food, Food & Beverage News
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Eastern brand well-known for quality Indian food products.

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient breakfast options in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Livemint, Food Navigator Asia
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other established instant breakfast mixes.

Sources: Food Processing Industry, Food Technology Magazine
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Provides a quick and authentic Indian breakfast solution for busy individuals.

Sources: Food Business News

Summary

Eastern's Ghee Upmavu Ready Mix offers a competitive and convenient breakfast option in the Indian market.

Quick Compare

Eastern Ghee Upmavu 200g

Rs.69.00

⭐ Reviews Summary

✅ What Users Love

Quick and easy preparation in just 5 minutes
Authentic taste reminiscent of traditional Indian upma
No added preservatives, making it a healthier option

⚠️ What to Watch

Some users find the flavor too bland
Texture may not be as good as homemade upma
Packaging could be improved for easier storage

Jja Jang Topokki 240g - Soft & Chewy

Rs.299.00

⭐ Reviews Summary

✅ What Users Love

Soft and chewy texture that mimics authentic street food.
Convenient ready-to-eat meal, perfect for quick snacks.
Vegan-friendly with no preservatives, appealing to health-conscious consumers.

⚠️ What to Watch

Flavor may be too mild for some who prefer stronger seasoning.
Portion size may be smaller than expected for some buyers.
Packaging can be difficult to open without spilling contents.

Haldirams Quick Combo 375g

Rs.540.00

⭐ Reviews Summary

✅ What Users Love

Convenient and quick meal option for busy individuals.
Delicious flavor and authentic taste of Indian cuisine.
Easy to prepare, suitable for microwave and stovetop cooking.

⚠️ What to Watch

Portion size may be small for some consumers.
Higher price point compared to homemade alternatives.
Some users report inconsistency in texture between batches.

OSK Easy Idiyappam Powder 1KG

Rs.135.00

⭐ Reviews Summary

✅ What Users Love

Easy to prepare and use for making appam.
Good texture and taste when cooked.
Convenient packaging for storage.

⚠️ What to Watch

May require additional ingredients for optimal flavor.
Some users found it clumpy if not mixed properly.
Not suitable for those with gluten intolerance.

Where to Buy

Amazon India

₹120.00

2-3 days · ⭐ 4.2/5

Buy

Big Basket

₹125.00

1-2 days · ⭐ 4.0/5

Buy

Reliance Fresh

₹130.00

N/A · ⭐ 4.1/5

More Megastore

₹135.00

N/A · ⭐ 4.3/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	120.00	2-3 days	4.2/5	Buy Now
Big Basket	125.00	1-2 days	4.0/5	Buy Now
Reliance Fresh	130.00	N/A	4.1/5	-
More Megastore	135.00	N/A	4.3/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Eastern 5 Min Instant Breakfast Ghee Upmavu Ready Mix 200g \| Instant Upma Mix \| Indian Breakfast \| Authentic Indian Upma \| Ready-to-Make \| No Added Preservatives \| Neyyu Upma\| Kharabhath \| Ghee Upmavu in Just 5 Mins Estimated Delivery: 2-3 days In Stock	Rs.69.00 Rs.69.00 COD	GO TO STORE GO TO STORE
Eastern 5 Min Instant Breakfast Ghee Upmavu Ready Mix 200g \| Instant Upma Mix \| Indian Breakfast \| Authentic Indian Upma \| Ready-to-Make \| No Added Preservatives \| Neyyu Upma\| Kharabhath \| Ghee Upmavu in Just 5 Mins Estimated Delivery: 2-3 days In Stock COD