Urban Platter Fruit Pickle 400g
Smart Rank ⓘ
51/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Experience the unique blend of sweet and tangy flavors with Urban Platter Parsi Lagan Nu Achar, perfect for enhancing your meals.
- Crafted with high-quality ingredients and a traditional Parsi recipe, this mixed fruit pickle is a delightful addition to your pantry.
- Versatile and easy to use, this pickle adds a burst of flavor to any dish, making it ideal for adventurous eaters and pickle lovers alike.
- At 400g for just 500, indulge in a delicious and unique flavor experience that will elevate your culinary creations effortlessly.
Market-Based Score (India)
66/100 (3.30/5)
Decent Urban Platter's Parsi pickle offers a unique taste but faces competitive pricing challenges.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.5★ | 16 |
Total / Avg | 3.50★ | 16 |
Consensus:
3.50★ from 16 total reviews
Key Features
Category | Food |
---|---|
Product Name | Urban Platter Parsi Lagan Nu Achar |
Weight | 400g |
Price | 500.0000 |
Flavor | Sweet and Tangy |
Ingredients | High-quality ingredients |
Recipe | Traditional Parsi recipe |
Versatility | Versatile addition to meals |
Details
Urban Platter Parsi Lagan Nu Achar is a delicious mixed fruit pickle that is perfect for adding a burst of flavor to your meals. Made with a traditional Parsi recipe, this pickle is a unique blend of sweet and tangy flavors that will leave your taste buds craving for more.
Key Features: - Made with high-quality ingredients - Traditional Parsi recipe - Sweet and tangy flavor - Versatile and delicious addition to meals
For whom: - Those who enjoy trying new and unique flavors - Fans of pickles and chutneys - Anyone looking to add a twist to their meals
Pros: - Delicious and unique flavor - High-quality ingredients - Versatile and easy to add to meals - Adds a burst of flavor to any dish
Cons: - Some may find the flavor too sweet or tangy - May not be suitable for those with a sensitivity to spicy foods
Key Features: - Made with high-quality ingredients - Traditional Parsi recipe - Sweet and tangy flavor - Versatile and delicious addition to meals
For whom: - Those who enjoy trying new and unique flavors - Fans of pickles and chutneys - Anyone looking to add a twist to their meals
Pros: - Delicious and unique flavor - High-quality ingredients - Versatile and easy to add to meals - Adds a burst of flavor to any dish
Cons: - Some may find the flavor too sweet or tangy - May not be suitable for those with a sensitivity to spicy foods
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | The product offers a unique blend of mixed fruits, aligning well with consumer preferences for innovative pickles. | MarketWatch, Statista |
Brand Strength | 20 | 14 | Urban Platter is recognized for quality and authenticity, appealing to health-conscious consumers. | IDC, Euromonitor |
Category Momentum | 20 | 15 | The pickle category is experiencing steady growth in the Indian market due to increasing demand for traditional flavors. | Nielsen, Mintel |
Price Positioning | 20 | 10 | The pricing is competitive but slightly premium, which may limit accessibility for some budget-conscious consumers. | EconomicTimes, BusinessStandard |
Competition | 10 | 5 | The market has several established players, making differentiation crucial for Urban Platter. | FMCGNews, RetailDive |
Use-case Advantage | 5 | 4 | Ideal for enhancing meals, but limited in versatility compared to other condiments. | FoodNavigator, GroceryDive |
Final Market Score | 100 | 66/100 (3.30/5) | Urban Platter's Parsi pickle offers a unique taste but faces competitive pricing challenges. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: The product offers a unique blend of mixed fruits, aligning well with consumer preferences for innovative pickles.Sources: MarketWatch, Statista -
Brand Strength 14/20
Weight: 20Contribution: 14Rationale: Urban Platter is recognized for quality and authenticity, appealing to health-conscious consumers.Sources: IDC, Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The pickle category is experiencing steady growth in the Indian market due to increasing demand for traditional flavors.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: The pricing is competitive but slightly premium, which may limit accessibility for some budget-conscious consumers.Sources: EconomicTimes, BusinessStandard -
Competition 5/10
Weight: 10Contribution: 5Rationale: The market has several established players, making differentiation crucial for Urban Platter.Sources: FMCGNews, RetailDive -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for enhancing meals, but limited in versatility compared to other condiments.Sources: FoodNavigator, GroceryDive
Summary
Urban Platter's Parsi pickle offers a unique taste but faces competitive pricing challenges.
Quick Compare

Rs.500.00
⭐ Reviews Summary
✅ What Users Love
- Rich and authentic flavor profile.
- Versatile condiment for various dishes.
- High-quality ingredients and packaging.
⚠️ What to Watch
- Some find it too sweet for their taste.
- Limited availability in certain regions.
- Price point considered high by some buyers.

Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Rich and authentic South Indian flavor
- High-quality ingredients with hand-ground spices
- Eco-friendly packaging with reusable glass jar
⚠️ What to Watch
- Too spicy for some consumers
- Smaller quantity than expected for the price
- Limited shelf life after opening

Rs.600.00
⭐ Reviews Summary
✅ What Users Love
- Authentic Marwadi flavor that captures traditional taste.
- Homemade and preservative-free, appealing to health-conscious consumers.
- Generous 1 kg jar size offers good value for money.
⚠️ What to Watch
- Some customers found the spice level too intense.
- Inconsistent texture reported in different batches.
- Limited availability may lead to stock issues.

Rs.150.00
⭐ Reviews Summary
✅ What Users Love
- Authentic Kerala flavor that enhances dishes
- Convenient ready-to-eat format with no preservatives
- Versatile use in various recipes and snacks
⚠️ What to Watch
- Some users found it too salty for their taste
- Packaging issues reported, leading to spills
- Limited availability in certain regions
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Urban Platter Parsi Lagan Nu Achar, 400g [Mixed Fruit Pickle] Estimated Delivery: 2-3 days
In Stock
|
Rs.495.00 Rs.500.00 COD
|
GO TO STORE GO TO STORE |
Urban Platter Parsi Lagan Nu Achar, 400g [Mixed Fruit Pickle] Estimated Delivery: 2-3 days
In Stock
COD
|