Wai Wai Masala Noodles - 440g 440 g
Smart Rank ⓘ
54/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy a delicious and satisfying meal with Wai Wai X-press Masala Delight Noodles, featuring a unique masala flavor.
- This 440g pack is perfect for quick and easy meal preparation, ideal for busy individuals.
- Experience great taste and convenience with these noodles, designed for a hassle-free cooking experience.
- Please note, the high sodium content may not be suitable for those with dietary restrictions.
Market-Based Score (India)
66/100 (3.30/5)
Decent Wai Wai X-press Masala Delight Noodles is a strong contender in the growing instant noodles market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.8★ | 24 |
Total / Avg | 3.80★ | 24 |
Consensus:
3.80★ from 24 total reviews
Key Features
Category | Noodles |
---|---|
Pack Size | 440 g |
Flavor | Masala |
Preparation Time | Quick |
Pros | Great taste, Convenient pack size |
Cons | High sodium content |
Details
Wai Wai X-press Masala Delight Noodles is a popular noodle product that comes in a convenient pack size of 440g.
Key features of this product include the unique masala flavor that provides a delicious and satisfying taste experience.
This noodle product is suitable for individuals looking for a quick and easy meal option that is both tasty and convenient.
Pros of Wai Wai X-press Masala Delight Noodles include its great taste, quick preparation time, and the convenience of the pack size.
Cons of this product may include the high sodium content, which may not be suitable for individuals with dietary restrictions.
Key features of this product include the unique masala flavor that provides a delicious and satisfying taste experience.
This noodle product is suitable for individuals looking for a quick and easy meal option that is both tasty and convenient.
Pros of Wai Wai X-press Masala Delight Noodles include its great taste, quick preparation time, and the convenience of the pack size.
Cons of this product may include the high sodium content, which may not be suitable for individuals with dietary restrictions.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | The product offers a unique masala flavor that appeals to Indian taste preferences. | Consumer Insights, Food Trends |
Brand Strength | 20 | 14 | Wai Wai is a well-recognized brand in the Indian market, known for its quality and flavor. | Brand Equity, Market Research |
Category Momentum | 20 | 15 | The instant noodles category is experiencing strong growth in India due to convenience and taste. | Nielsen, Mintel |
Price Positioning | 20 | 12 | The pricing is competitive within the instant noodles segment, appealing to budget-conscious consumers. | Retail Analysis, Pricing Strategy |
Competition | 10 | 3 | The market is crowded with strong competitors, impacting overall market share. | Market Share Reports, Industry Analysis |
Use-case Advantage | 5 | 4 | Ideal for quick meals, but faces competition from other ready-to-eat options. | Market Trends, Consumer Behavior |
Final Market Score | 100 | 66/100 (3.30/5) | Wai Wai X-press Masala Delight Noodles is a strong contender in the growing instant noodles market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: The product offers a unique masala flavor that appeals to Indian taste preferences.Sources: Consumer Insights, Food Trends -
Brand Strength 14/20
Weight: 20Contribution: 14Rationale: Wai Wai is a well-recognized brand in the Indian market, known for its quality and flavor.Sources: Brand Equity, Market Research -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The instant noodles category is experiencing strong growth in India due to convenience and taste.Sources: Nielsen, Mintel -
Price Positioning 12/20
Weight: 20Contribution: 12Rationale: The pricing is competitive within the instant noodles segment, appealing to budget-conscious consumers.Sources: Retail Analysis, Pricing Strategy -
Competition 3/10
Weight: 10Contribution: 3Rationale: The market is crowded with strong competitors, impacting overall market share.Sources: Market Share Reports, Industry Analysis -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for quick meals, but faces competition from other ready-to-eat options.Sources: Market Trends, Consumer Behavior
Summary
Wai Wai X-press Masala Delight Noodles is a strong contender in the growing instant noodles market.
Quick Compare

Rs.130.00
⭐ Reviews Summary
✅ What Users Love
- Rich and flavorful masala taste
- Quick and easy to prepare
- Good value for the quantity
⚠️ What to Watch
- High sodium content
- Texture can be too soft for some
- May not suit all spice levels

Rs.149.00
⭐ Reviews Summary
✅ What Users Love
- High-quality durum wheat for excellent texture.
- Versatile for various recipes and cuisines.
- Cooks evenly and maintains firmness.
⚠️ What to Watch
- Some users find it slightly pricier than alternatives.
- Occasional complaints about packaging issues.
- Not gluten-free, limiting options for some consumers.

Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Quick cooking time of 7 minutes.
- Made from 100% millet, gluten-free and healthy.
- No maida or atta, appealing to health-conscious consumers.
⚠️ What to Watch
- Texture may be different from traditional pasta.
- Flavor can be bland without added seasonings.
- Some users find it less filling compared to regular pasta.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Wai Wai X-press Masala Delight Noodles, 440 g Estimated Delivery: 2-3 days
In Stock
|
Rs.78.00 Rs.130.00 COD
|
GO TO STORE GO TO STORE |
Wai Wai X-press Masala Delight Noodles, 440 g Estimated Delivery: 2-3 days
In Stock
COD
|