Urban Platter Palm Jaggery Karupatti 300g Natural Sweeten
Smart Rank ⓘ
67/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy a healthier alternative to refined sugar with Urban Platter Palm Jaggery, rich in natural nutrients and minerals.
- This unrefined, chemical-free sweetener adds a unique flavor to your dishes, perfect for cooking, baking, and beverages.
- Ideal for health-conscious individuals and those following a vegan or organic lifestyle, enhancing your recipes naturally.
- While it may have a stronger flavor and can be harder to dissolve, its benefits far outweigh these minor drawbacks.
Market-Based Score (India)
66/100 (3.30/5)
Decent Urban Platter Palm Jaggery is well-positioned in a growing market for natural sweeteners.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 233 |
Total / Avg | 4.30★ | 233 |
Consensus:
4.30★ from 233 total reviews
Key Features
Category | Natural Sweetener |
---|---|
Weight | 300g |
Attributes | Unrefined & Chemical-Free |
Nutrients | Rich in natural nutrients and minerals |
Usage | Cooking, Baking, Beverages |
Pros | Healthier alternative to refined sugar |
Cons | Stronger flavor, harder to dissolve |
Details
Urban Platter Palm Jaggery, also known as Karupatti, is a natural sweetener that is unrefined and chemical-free. Made from the sap of palm trees, this product retains all the natural nutrients and minerals, making it a healthier alternative to refined sugar.
Key Features: - Unrefined and chemical-free - Rich in natural nutrients and minerals - Adds a unique flavor to your dishes - Can be used in cooking, baking, and beverages
For whom: Urban Platter Palm Jaggery is perfect for health-conscious individuals looking for a natural sweetener that is not processed or refined. It is also ideal for those following a vegan or organic lifestyle.
Pros: - Healthier alternative to refined sugar - Adds a rich flavor to dishes - Can be used in a variety of recipes - Retains natural nutrients and minerals
Cons: - May have a stronger flavor compared to refined sugar - Some people may find it harder to dissolve in beverages
Key Features: - Unrefined and chemical-free - Rich in natural nutrients and minerals - Adds a unique flavor to your dishes - Can be used in cooking, baking, and beverages
For whom: Urban Platter Palm Jaggery is perfect for health-conscious individuals looking for a natural sweetener that is not processed or refined. It is also ideal for those following a vegan or organic lifestyle.
Pros: - Healthier alternative to refined sugar - Adds a rich flavor to dishes - Can be used in a variety of recipes - Retains natural nutrients and minerals
Cons: - May have a stronger flavor compared to refined sugar - Some people may find it harder to dissolve in beverages
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Unrefined and chemical-free features align well with consumer preferences for healthy options. | MarketWatch, Statista |
Brand Strength | 20 | 14 | Urban Platter is recognized for quality and authenticity in the natural food segment. | IDC, ConsumerReports |
Category Momentum | 20 | 15 | The demand for natural sweeteners is rising in India, driven by health trends. | Nielsen, Mintel |
Price Positioning | 20 | 10 | Pricing is competitive but slightly higher than refined sugars, affecting accessibility. | EconomicTimes, BusinessStandard |
Competition | 10 | 3 | Growing competition from other natural sweeteners may impact market share. | FMCGNews, BusinessToday |
Use-case Advantage | 5 | 4 | Ideal for traditional recipes, but limited in versatility compared to other sweeteners. | FoodNavigator, TimesOfIndia |
Final Market Score | 100 | 66/100 (3.30/5) | Urban Platter Palm Jaggery is well-positioned in a growing market for natural sweeteners. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Unrefined and chemical-free features align well with consumer preferences for healthy options.Sources: MarketWatch, Statista -
Brand Strength 14/20
Weight: 20Contribution: 14Rationale: Urban Platter is recognized for quality and authenticity in the natural food segment.Sources: IDC, ConsumerReports -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for natural sweeteners is rising in India, driven by health trends.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Pricing is competitive but slightly higher than refined sugars, affecting accessibility.Sources: EconomicTimes, BusinessStandard -
Competition 3/10
Weight: 10Contribution: 3Rationale: Growing competition from other natural sweeteners may impact market share.Sources: FMCGNews, BusinessToday -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for traditional recipes, but limited in versatility compared to other sweeteners.Sources: FoodNavigator, TimesOfIndia
Summary
Urban Platter Palm Jaggery is well-positioned in a growing market for natural sweeteners.
Quick Compare

Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- Natural and unrefined sweetener with no chemicals
- Rich flavor that enhances various dishes
- Good alternative to refined sugar for health-conscious consumers
⚠️ What to Watch
- Can be harder to dissolve in liquids compared to sugar
- Some users find the taste too strong or distinct
- Packaging may not be resealable, affecting freshness

Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- Natural sweetener with no additives.
- Convenient cube form for easy portioning.
- Rich flavor and aroma enhance various dishes.
⚠️ What to Watch
- Some customers report inconsistent cube sizes.
- May have a slightly gritty texture compared to refined sugar.
- Higher price point compared to regular sugar.

Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- Enhances texture and moisture in eggless cakes.
- Easy to use with consistent results.
- Helps cakes rise well and maintain stability.
⚠️ What to Watch
- May have a slight aftertaste for some users.
- Not suitable for traditional egg-based recipes.
- Requires precise measurements for best results.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Urban Platter Palm Jaggery (Karupatti), 300g (Natural Sweetener | Unrefined & Chemical-Free) Estimated Delivery: 2-3 days
In Stock
|
Rs.280.00 Rs.300.00 COD
|
GO TO STORE GO TO STORE |
Urban Platter Palm Jaggery (Karupatti), 300g (Natural Sweetener | Unrefined & Chemical-Free) Estimated Delivery: 2-3 days
In Stock
COD
|