Saffola Gold Cooking Oil 1L

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Balanced blend of good fats for a healthier choice
Triple antioxidant protection for added health benefits
Fortified with vitamins to boost nutrient intake
Versatile and suitable for various cooking methods

Market-Based Score (India)

66/100 (3.30/5)

Decent

Saffola Gold Refined Cooking oil is well-positioned in the health-focused cooking oil segment in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	11,736
Total / Avg	4.40★	11,736

Consensus: 4.40★ from 11,736 total reviews

Rs.560.00 Rs.700.00

Best price from

Amazon.in

Key Features

Category	Cooking Oil
Key Features	Power of 3 balanced good fats
Antioxidant System	Triple antioxidant system
Fortification	Fortified with vitamins
Blend	Multi-source edible rice bran & sunflower oil
Suitable For	Health-conscious individuals
Pros	Balanced blend of good fats
Cons	Slightly more expensive than regular oils

Details

About the Product: Saffola Gold Refined Cooking Oil is a premium cooking oil that combines the power of 3 balanced good fats with a triple antioxidant system. It is fortified with vitamins and is a blend of multi-source edible rice bran and sunflower oil. Key Features: - Power of 3 balanced good fats - Triple antioxidant system - Fortified with vitamins - Multi-source edible rice bran and sunflower oil blend For Whom: Saffola Gold Refined Cooking Oil is suitable for health-conscious individuals who are looking for a cooking oil that not only tastes great but also provides essential nutrients and antioxidants. Pros: - Contains a balanced blend of good fats - Provides triple antioxidant protection - Fortified with vitamins for added health benefits - Versatile and suitable for various cooking methods Cons: - May be slightly more expensive compared to regular cooking oils - Some people may not like the taste of the blend of rice bran and sunflower oil

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of good fats and antioxidants, meeting consumer health needs.	AC Nielsen
Brand Strength	20	10	Saffola is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for health-focused cooking oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium cooking oils in the market.	Retail360
Competition	10	6	Facing competition from other premium cooking oil brands with similar health claims.	Grocer's World
Use-case Advantage	5	5	Versatile cooking oil suitable for various Indian dishes and cooking methods.	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Saffola Gold Refined Cooking oil is well-positioned in the health-focused cooking oil segment in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers a unique blend of good fats and antioxidants, meeting consumer health needs.

Sources: AC Nielsen
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Saffola is a well-established and trusted brand in India.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for health-focused cooking oils in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium cooking oils in the market.

Sources: Retail360
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other premium cooking oil brands with similar health claims.

Sources: Grocer's World
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile cooking oil suitable for various Indian dishes and cooking methods.

Sources: Grocery Times

Summary

Saffola Gold Refined Cooking oil is well-positioned in the health-focused cooking oil segment in India.

Quick Compare

Saffola Gold Cooking Oil 1L

Rs.180.00

⭐ Reviews Summary

✅ What Users Love

Contains a blend of healthy fats beneficial for heart health.
Fortified with vitamins and antioxidants for added nutritional value.
Light texture and neutral flavor make it versatile for various cooking methods.

⚠️ What to Watch

Some users report a higher price compared to other cooking oils.
Packaging may be prone to leaks or spills.
Not suitable for deep frying due to lower smoke point.

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Price Comparison

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