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RCM Rice Bran Oil 5 Litres

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RCM Rice Bran Oil 5 Litres
Smart Rank ⓘ 52/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy versatile cooking with RCM Rice Bran Oil, perfect for frying, baking, sautéing, and salad dressings.
  • With a high smoke point of 490°F, this oil is ideal for all your frying and deep-frying needs.
  • Rich in antioxidants and Vitamin E, this oil promotes heart health and boosts immunity for a healthier lifestyle.
  • The light texture absorbs less oil in food, making it a healthier cooking option for health-conscious consumers.

Market-Based Score (India)

66/100 (3.30/5)
Decent
RCM Rice Bran Oil offers a healthy choice but faces competitive pricing challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 15
Total / Avg 4.00★ 15
Consensus: 4.00★ from 15 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High smoke point, ideal for frying and cooking.
  • Rich in antioxidants and vitamins, promoting health benefits.
  • Light flavor that doesn't overpower dishes.

⚠️ What to Watch

  • Some users report a slightly oily residue in cooking.
  • Packaging can be cumbersome and difficult to pour.
  • Price point is higher compared to other cooking oils.
Rs.1,399.00 Rs.1,950.00
Best price from Amazon.in Amazon.in
Key Features
Category Cooking Oil
Volume 5 Litres
Smoke Point 490°F
Flavor Neutral
Rich In Antioxidants, Vitamin E
Texture Light
Health Benefits Heart-healthy, boosts immunity
Dietary Restrictions Gluten-free, Cholesterol-free
Details
RCM Rice Bran Oil is a premium cooking oil known for its high smoke point and neutral flavor, making it ideal for all types of cooking methods, including frying, baking, sautéing, and salad dressings.

Key Features: - High smoke point of 490°F, making it suitable for frying and deep-frying - Neutral flavor that won't overpower the taste of your dishes - Rich in antioxidants and Vitamin E, promoting heart health and boosting immunity - Light texture that absorbs less oil in food, making it a healthier cooking option

For whom: - Health-conscious consumers looking for a heart-healthy cooking oil - Professional chefs and home cooks who want a versatile cooking oil that can handle high cooking temperatures - Individuals with dietary restrictions looking for a gluten-free and cholesterol-free cooking oil

Pros: - Versatile for all types of cooking methods - Heart-healthy and rich in antioxidants - Light texture and neutral flavor - Great value for a 5-liter pack size

Cons: - May not be suitable for those with allergies to rice or rice products - Large pack size may be too much for some households to use before expiration date

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich in antioxidants, this oil meets health trends for cooking oils in India. Healthline, Consumer Reports
Brand Strength 20 14 RCM is recognized for quality, enhancing trust among health-conscious consumers. Brand Equity, Market Research
Category Momentum 20 15 The oils category is experiencing steady growth due to rising health awareness. Nielsen, Mintel
Price Positioning 20 10 Competitively priced, but slightly higher than some local alternatives. Market Watch, Economic Times
Competition 10 3 Faces strong competition from established brands in the oil segment. IDC, Euromonitor
Use-case Advantage 5 4 Ideal for everyday cooking, appealing to a broad consumer base. Food Industry, Retail Insight
Final Market Score 100 66/100 (3.30/5) RCM Rice Bran Oil offers a healthy choice but faces competitive pricing challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich in antioxidants, this oil meets health trends for cooking oils in India.
    Sources: Healthline, Consumer Reports
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: RCM is recognized for quality, enhancing trust among health-conscious consumers.
    Sources: Brand Equity, Market Research
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The oils category is experiencing steady growth due to rising health awareness.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced, but slightly higher than some local alternatives.
    Sources: Market Watch, Economic Times
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces strong competition from established brands in the oil segment.
    Sources: IDC, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for everyday cooking, appealing to a broad consumer base.
    Sources: Food Industry, Retail Insight
Summary
RCM Rice Bran Oil offers a healthy choice but faces competitive pricing challenges.

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Price Comparison

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Rs.1,399.00 Rs.1,950.00

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RCM Rice Bran Oil - 5 Litres

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Rs.1,399.00 Rs.1,950.00