Oleev Active with Goodness of Olive Oil 1L Pouch

0 reviews
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a versatile cooking experience with Oleev Active, perfect for frying, sautéing, and baking thanks to its high smoke point.
  • Incorporate heart-healthy Omega-3 and Omega-6 fatty acids into your meals with Oleev Active, supporting your overall wellness.
  • Choose Oleev Active for a healthier alternative to traditional oils, combining the benefits of olive oil without overpowering flavors.
  • At just 275, Oleev Active offers a nutritious cooking option that caters to health-conscious individuals seeking quality in their kitchen.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Oleev Active is well-positioned in the growing health-conscious oils segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 1,179
Total / Avg 4.20★ 1,179
Consensus: 4.20★ from 1,179 total reviews
Rs.249.00 Rs.275.00
Best price from Amazon.in Amazon.in
Key Features
Category Cooking Oil
Volume 1L
Price 275.0000
Key Ingredients Olive Oil, Healthy Oils
Smoke Point High
Fatty Acids Omega-3, Omega-6
Health Benefits Heart Health
Usage Frying, Sautéing, Baking
Details
Oleev Active is a unique cooking oil blend that combines the goodness of olive oil with other healthy oils, making it a versatile and nutritionally rich option for your everyday cooking needs.

Key features of Oleev Active include its high smoke point, which makes it suitable for various cooking techniques such as frying, sautéing, and baking. Additionally, it contains essential fatty acids like Omega-3 and Omega-6, which are beneficial for heart health.

This product is ideal for health-conscious individuals who are looking for a healthier alternative to traditional cooking oils. It is also suitable for those who want to incorporate the benefits of olive oil into their diets without the strong flavor overpowering their dishes.

Pros: - Contains the goodness of olive oil - High smoke point for versatile cooking options - Rich in essential fatty acids for heart health Cons: - May be more expensive than regular cooking oils - Some may find the taste of olive oil too strong for certain dishes

Overall, Oleev Active is a quality cooking oil that offers a good balance of health benefits and versatility in the kitchen.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product's olive oil benefits align well with health-conscious consumer preferences. Euromonitor, FMCG News
Brand Strength 20 14 Oleev is recognized for quality, enhancing its appeal in the competitive oils market. Brand Equity, HUL
Category Momentum 20 15 The demand for healthier cooking oils is rising in India, boosting category growth. Nielsen, Mintel
Price Positioning 20 10 Priced competitively, it appeals to a broad segment of price-sensitive consumers. Economic Times, Business Standard
Competition 10 5 Facing strong competition from established brands, market share growth is challenging. MarketWatch, Statista
Use-case Advantage 5 4 Ideal for daily cooking, it meets the needs of diverse Indian culinary practices. FoodNavigator, Consumer Reports
Final Market Score 100 66/100 (3.30/5) Oleev Active is well-positioned in the growing health-conscious oils segment in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product's olive oil benefits align well with health-conscious consumer preferences.
    Sources: Euromonitor, FMCG News
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Oleev is recognized for quality, enhancing its appeal in the competitive oils market.
    Sources: Brand Equity, HUL
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for healthier cooking oils is rising in India, boosting category growth.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Priced competitively, it appeals to a broad segment of price-sensitive consumers.
    Sources: Economic Times, Business Standard
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from established brands, market share growth is challenging.
    Sources: MarketWatch, Statista
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for daily cooking, it meets the needs of diverse Indian culinary practices.
    Sources: FoodNavigator, Consumer Reports
Summary
Oleev Active is well-positioned in the growing health-conscious oils segment in India.

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Price Comparison

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Rs.249.00 Rs.275.00

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Oleev Active, with Goodness of Olive Oil, 1L Pouch

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Rs.249.00 Rs.275.00