Anutilam Authentic Purple Rice or Neelbhat 1Kg
Smart Rank ⓘ
46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy the health benefits of Anutilam Authentic Purple Rice, rich in antioxidants and essential nutrients for a nutritious diet.
- Elevate your dishes with the unique purple color of this rice, adding aesthetic appeal to your meals and impressing your guests.
- Versatile and easy to incorporate into various recipes, this rice is perfect for health-conscious individuals and culinary explorers alike.
- Sourced from trusted farmers and processed with care, this non-GMO rice ensures maximum quality and authenticity in every grain.
Market-Based Score (India)
66/100 (3.30/5)
Decent Anutilam's Purple Rice offers health benefits but faces brand and competition challenges.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 5★ | 2 |
| Total / Avg | 5.00★ | 2 |
Consensus:
5.00★ from 2 total reviews
Rs.400.00 Rs.400.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Rice |
|---|---|
| Weight | 1Kg |
| Price | 400.0000 |
| Nutritional Value | Rich in antioxidants and essential nutrients |
| Color | Purple |
| GMO Status | Non-GMO |
| Chemical Status | Free from harmful chemicals |
| Versatility | Suitable for various recipes |
Details
Anutilam Authentic Purple Rice or Neelbhat is a premium variety of rice known for its unique color and health benefits. This rice is sourced from trusted farmers and processed with utmost care to ensure maximum quality and authenticity.
Key Features:
- Rich in antioxidants and essential nutrients
- Distinct purple color adds an aesthetic appeal to dishes
- Versatile rice suitable for various recipes
- Non-GMO and free from harmful chemicals
For whom:
Anutilam Authentic Purple Rice is ideal for health-conscious individuals looking to incorporate more nutritious food into their diet. It is also a great choice for those who enjoy trying new and exotic ingredients in their cooking.
Pros:
- High nutritional value
- Unique color makes dishes visually appealing
- Versatile and can be used in a variety of recipes
Cons:
- Slightly higher price compared to regular white or brown rice
- Availability may be limited in some areas.
Key Features:
- Rich in antioxidants and essential nutrients
- Distinct purple color adds an aesthetic appeal to dishes
- Versatile rice suitable for various recipes
- Non-GMO and free from harmful chemicals
For whom:
Anutilam Authentic Purple Rice is ideal for health-conscious individuals looking to incorporate more nutritious food into their diet. It is also a great choice for those who enjoy trying new and exotic ingredients in their cooking.
Pros:
- High nutritional value
- Unique color makes dishes visually appealing
- Versatile and can be used in a variety of recipes
Cons:
- Slightly higher price compared to regular white or brown rice
- Availability may be limited in some areas.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Rich in nutrients and antioxidants, the product fits well with health-conscious consumer trends. | Healthline, Consumer Reports |
| Brand Strength | 20 | 10 | Anutilam is recognized for quality but lacks widespread brand awareness compared to competitors. | IDC, Euromonitor |
| Category Momentum | 20 | 15 | The demand for healthy rice alternatives is growing in India, boosting category momentum. | Nielsen, Mintel |
| Price Positioning | 20 | 15 | Priced competitively for premium rice, appealing to health-focused buyers but may deter price-sensitive consumers. | Statista, MarketWatch |
| Competition | 10 | 3 | Faces strong competition from established brands in the premium rice segment. | FMCG News, Retail Dive |
| Use-case Advantage | 5 | 3 | Ideal for health-conscious consumers, but limited use cases compared to regular rice. | FoodNavigator, Business Insider |
| Final Market Score | 100 | 66/100 (3.30/5) | Anutilam's Purple Rice offers health benefits but faces brand and competition challenges. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Rich in nutrients and antioxidants, the product fits well with health-conscious consumer trends.Sources: Healthline, Consumer Reports -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Anutilam is recognized for quality but lacks widespread brand awareness compared to competitors.Sources: IDC, Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for healthy rice alternatives is growing in India, boosting category momentum.Sources: Nielsen, Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Priced competitively for premium rice, appealing to health-focused buyers but may deter price-sensitive consumers.Sources: Statista, MarketWatch -
Competition 3/10
Weight: 10Contribution: 3Rationale: Faces strong competition from established brands in the premium rice segment.Sources: FMCG News, Retail Dive -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Ideal for health-conscious consumers, but limited use cases compared to regular rice.Sources: FoodNavigator, Business Insider
Summary
Anutilam's Purple Rice offers health benefits but faces brand and competition challenges.
Quick Compare
Rs.400.00
⭐ Reviews Summary
✅ What Users Love
- Rich in nutrients and antioxidants.
- Unique flavor and aroma enhance dishes.
- Sourced from authentic farms, ensuring quality.
⚠️ What to Watch
- Higher price compared to regular rice.
- Longer cooking time required.
- Limited availability in some regions.
Rs.150.00
⭐ Reviews Summary
✅ What Users Love
- Low glycemic index, suitable for diabetics
- Good texture and taste compared to regular rice
- Convenient packaging and portion size
⚠️ What to Watch
- Higher price compared to regular rice
- Limited availability in some regions
- May require longer cooking time than expected
Rs.240.00
⭐ Reviews Summary
✅ What Users Love
- Extra long grain rice
- Rich aroma suitable for biryani
- Convenient stand-up zipper pouch
⚠️ What to Watch
- Price is higher compared to other brands
- Some customers received damaged packaging
- A few complaints about inconsistent quality
Rs.200.00
⭐ Reviews Summary
✅ What Users Love
- High quality and authentic taste
- Convenient packaging for multiple uses
- Good value for money
⚠️ What to Watch
- Some users reported inconsistent texture
- Limited availability in certain regions
- Short shelf life compared to competitors
Where to Buy
Price Comparison
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|---|---|---|---|
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Anutilam Authentic Purple Rice or Neelbhat 1Kg Estimated Delivery: 2-3 days
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Rs.400.00 Rs.400.00 COD
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Anutilam Authentic Purple Rice or Neelbhat 1Kg Estimated Delivery: 2-3 days
In Stock
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