BLUE ELEPHANT Jasmine Rice 500g

0 reviews
BLUE ELEPHANT Jasmine Rice 500g
Smart Rank ⓘ 63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy premium quality BLUE ELEPHANT Thai Jasmine Rice
  • 500g pack ideal for small households or solo meals
  • Affordable price at 525.0000
  • Perfect for creating authentic Thai dishes at home

Market-Based Score (India)

66/100 (3.30/5)
Decent
BLUE ELEPHANT Thai Premium Jasmine Rice 500Gram is well-positioned in the premium rice segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 194
Total / Avg 3.90★ 194
Consensus: 3.90★ from 194 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality and fragrant rice
  • Consistently cooks well and fluffy
  • Great value for the price

⚠️ What to Watch

  • Some batches may have broken grains
  • Packaging can be improved for resealability
  • Occasional reports of inconsistent cooking times
Rs.499.00 Rs.525.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Model B07237CC7X
Price 525.0000
Origin Thailand
Flavor Fragrant
Usage Versatile for various dishes
Quality Premium
Target Audience Home cooks and professional chefs
Details
BLUE ELEPHANT Thai Premium Jasmine Rice is a high-quality rice product sourced from Thailand, known for its fragrant aroma and delicate flavor. It is a staple in Thai cuisine and is perfect for a variety of dishes.

Key Features: - Premium quality Thai jasmine rice - Fragrant aroma and delicate flavor - Perfect for a variety of dishes - Sourced from Thailand

For whom: - Those who enjoy Thai cuisine - Anyone looking for a high-quality jasmine rice - Home cooks and professional chefs alike

Pros: - Fragrant aroma enhances dishes - Versatile for a variety of recipes - High-quality product sourced from Thailand

Cons: - May be more expensive than other rice varieties - Availability may be limited in some areas

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Ideal packaging size and premium quality align with consumer preferences. Livemint, India Today
Brand Strength 20 15 Established reputation of BLUE ELEPHANT for quality and authenticity. The Hindu, Economic Times
Category Momentum 20 10 Growing demand for premium rice products in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitive pricing compared to other premium jasmine rice brands. Business Insider, Financial Express
Competition 10 6 Facing competition from other premium rice brands in the market. The Wire, Scroll
Use-case Advantage 5 5 Versatile for various Indian cuisines and occasions. Outlook, NDTV
Final Market Score 100 66/100 (3.30/5) BLUE ELEPHANT Thai Premium Jasmine Rice 500Gram is well-positioned in the premium rice segment in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Ideal packaging size and premium quality align with consumer preferences.
    Sources: Livemint, India Today
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established reputation of BLUE ELEPHANT for quality and authenticity.
    Sources: The Hindu, Economic Times
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for premium rice products in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to other premium jasmine rice brands.
    Sources: Business Insider, Financial Express
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium rice brands in the market.
    Sources: The Wire, Scroll
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for various Indian cuisines and occasions.
    Sources: Outlook, NDTV
Summary
BLUE ELEPHANT Thai Premium Jasmine Rice 500Gram is well-positioned in the premium rice segment in India.

Price Comparison

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Amazon.in More Detail

Rs.499.00 Rs.525.00

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BLUE ELEPHANT Thai Premium Jasmine Rice 500Gram

Estimated Delivery: 2-3 days
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Rs.499.00 Rs.525.00