Greenleaf Pure Aloe Vera Skin Gel 190g Ayurvedic Natural Soothing Multipurpose Gel for Face Body Non Greasy

Greenleaf Pure Aloe Vera Skin Gel 190g Ayurvedic Natural Soothing Multipurpose Gel for Face Body Non Greasy

About Product: Greenleaf Pure Aloe Vera Skin Gel is a natural and organic soothing gel made from 100% pure aloe vera. It is designed to provide nourishment and hydration to the skin, leaving it feeling soft and smooth.

Key Features: - Non-greasy formula - Multipurpose gel suitable for face and body - Ayurvedic blend for soothing and calming effects - Made from organic ingredients

For whom: This aloe vera gel is suitable for all skin types, including sensitive skin. It is perfect for those looking for a natural solution to hydrate and replenish their skin.

Pros: - Soothes and hydrates the skin - Can be used on both face and body - Organic and natural ingredients - Non-greasy formula absorbs quickly into the skin

Cons: - Some users may not like the scent of aloe vera - May not provide long-lasting hydration for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera-based, non-greasy, and multipurpose align well with current consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality and natural ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar aloe vera gels in the market.	Retail360
Competition	10	6	Facing moderate competition from other established aloe vera gel brands in the segment.	Business Today
Use-case Advantage	5	5	Versatile application for both face and body enhances consumer value proposition.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Well-positioned aloe vera gel with strong brand and feature fit in a growing market segment.

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