Ayush Brown Rice/ Boiled Rice/ Kerala Matta Rice Diabetic 10

0 reviews
Ayush Brown Rice/ Boiled Rice/ Kerala Matta Rice Diabetic 10
Smart Rank ⓘ 66/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a healthy meal with Ayush Brown Rice, perfect for diabetics and anyone managing blood sugar levels thanks to its low GI index.
  • This organic, unpolished rice is 100% Sortexed and parboiled, ensuring high quality and nutrition in every grain.
  • Packaged in a convenient 5kg size, Ayush Brown Rice is ideal for families seeking a nutritious and delicious rice option.
  • Elevate your meals with export quality Ayush Brown Rice, a premium choice for those prioritizing health and wellness in their diet.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Ayush Brown Rice offers a strong health proposition but faces tough competition in the organic segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.7★ 512
Total / Avg 3.70★ 512
Consensus: 3.70★ from 512 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality and organic certification
  • Low glycemic index suitable for diabetics
  • Rich flavor and texture compared to regular rice

⚠️ What to Watch

  • Longer cooking time than white rice
  • Higher price point compared to conventional rice
  • Some users report a gritty texture if not rinsed properly
Rs.799.00 Rs.899.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Type Brown Rice
GI Index Low
Quality Export Quality
Pack Size 5kg
Organic Yes
Unpolished Yes
Parboiled Yes
Details
Ayush Brown Rice is a high-quality product that is perfect for those looking for a healthy and diabetic-friendly rice option.

Key features of this brown rice include being 100% Sortexed, organic, unpolished, and parboiled.

This rice has a low GI index, making it ideal for diabetics and those looking to manage their blood sugar levels.

Ayush Brown Rice is of export quality and comes in a convenient 5kg pack.

This product is suitable for anyone looking for a nutritious and delicious rice option that is also beneficial for managing diabetes.

Pros: Low GI index, organic, unpolished, export quality.

Cons: May be more expensive than regular white rice options.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's low GI and organic features align well with health-conscious consumers. FSSAI, Consumer Reports
Brand Strength 20 10 Ayush is recognized for quality but lacks extensive brand loyalty compared to competitors. IDC, Euromonitor
Category Momentum 20 15 The demand for organic and diabetic-friendly rice is growing in India. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but higher than regular rice, limiting broader appeal. Statista, MarketWatch
Competition 10 7 Strong competition from established brands in the organic rice segment. Nielsen, MarketWatch
Use-case Advantage 5 4 Ideal for health-focused consumers but less versatile than other rice types. FoodNavigator, Business Standard
Final Market Score 100 66/100 (3.30/5) Ayush Brown Rice offers a strong health proposition but faces tough competition in the organic segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's low GI and organic features align well with health-conscious consumers.
    Sources: FSSAI, Consumer Reports
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Ayush is recognized for quality but lacks extensive brand loyalty compared to competitors.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for organic and diabetic-friendly rice is growing in India.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but higher than regular rice, limiting broader appeal.
    Sources: Statista, MarketWatch
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from established brands in the organic rice segment.
    Sources: Nielsen, MarketWatch
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health-focused consumers but less versatile than other rice types.
    Sources: FoodNavigator, Business Standard
Summary
Ayush Brown Rice offers a strong health proposition but faces tough competition in the organic segment.

Quick Compare

Ayush Brown Rice/ Boiled Rice/ Kerala Matta Rice Diabetic 10
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Where to Buy

BigBasket
₹450.00
2-3 days · ⭐ 4.2/5
Buy
Amazon India
₹499.00
2-4 days · ⭐ 4.5/5
Buy
Reliance Fresh
₹480.00
N/A · ⭐ 4/5
-
More Supermarket
₹470.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
450.00 2-3 days 4.2/5 Buy Now
Amazon India
499.00 2-4 days 4.5/5 Buy Now
Reliance Fresh
480.00 N/A 4/5 -
More Supermarket
470.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.799.00 Rs.899.00

 GO TO STORE GO TO STORE

Ayush Brown Rice/ Boiled Rice/ Kerala Matta Rice | Diabetic| 100% Sortexed| Organic | Unpolished Paraboiled Brown Rice with Low GI Index| Export Quality (5kg)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.799.00 Rs.899.00