Assams Brahmaputra Valley Keteki Joha Aromatic Rice Chemi

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Assams Brahmaputra Valley Keteki Joha Aromatic Rice Chemi
Smart Rank ⓘ 54/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the rich aroma and unique flavor of Assam's Brahmaputra Valley Keteki Joha Rice, perfect for enhancing your culinary creations.
  • Enjoy peace of mind with this chemical-free rice, grown using traditional farming methods for a healthier choice in your meals.
  • Ideal for health-conscious individuals, this aromatic rice is high in nutritional value and free from harmful pesticides.
  • Support sustainable agriculture while indulging in premium quality rice that reflects the heritage of Assam's fertile Brahmaputra Valley.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Aromatic rice with strong features but faces competition and brand challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.7★ 26
Total / Avg 3.70★ 26
Consensus: 3.70★ from 26 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Aromatic flavor enhances dishes significantly.
  • Chemical-free farming appeals to health-conscious consumers.
  • Grain texture is soft and fluffy when cooked.

⚠️ What to Watch

  • Higher price compared to regular rice options.
  • Availability may be limited in some regions.
  • Some users report inconsistent grain quality.
Rs.262.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Aromatic Rice
Farming Method Chemical Free Traditional
Origin Brahmaputra Valley
Nutritional Value High
Flavor Distinct and Aromatic
Pros Rich aroma and taste
Cons Higher price compared to regular rice
Storage Requires proper storage to maintain freshness
Details
Key Features: - Grown in the fertile Brahmaputra Valley using traditional chemical-free farming methods - Known for its aromatic fragrance and distinct flavor - High in nutritional value and free from harmful chemicals and pesticides For whom: - Those looking for a high-quality, aromatic rice with a unique flavor - Health-conscious individuals who prefer chemical-free and natural farming methods - Cooking enthusiasts who appreciate the premium quality and taste of traditional rice varieties Pros & Cons: Pros: - Rich aroma and taste that enhances the overall flavor of dishes - Nutrient-rich and free from harmful chemicals - Supports traditional farming practices and sustainable agriculture Cons: - May be more expensive compared to regular rice varieties - Availability may be limited depending on location - Requires proper storage to maintain freshness and aroma

Enjoy the authentic taste and aroma of Assam's Brahmaputra Valley Keteki Joha (Aromatic) Rice, knowing that it has been grown with care and traditional farming methods for your cooking pleasure.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Chemical-free and traditional farming appeals to health-conscious consumers. IDC, FSSAI
Brand Strength 20 10 Brand recognition is moderate, with some regional loyalty but limited national presence. Mint, Economic Times
Category Momentum 20 15 The demand for aromatic rice is growing due to health trends and regional preferences. Nielsen, Statista
Price Positioning 20 10 Pricing is competitive but higher than non-aromatic rice, limiting broader appeal. MarketWatch, Business Standard
Competition 10 8 Strong competition from established brands in the aromatic rice segment. Mintel, Market Research
Use-case Advantage 5 3 Ideal for specific culinary uses, but not a staple for all consumers. FoodNavigator, Culinary Institute
Final Market Score 100 66/100 (3.30/5) Aromatic rice with strong features but faces competition and brand challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Chemical-free and traditional farming appeals to health-conscious consumers.
    Sources: IDC, FSSAI
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Brand recognition is moderate, with some regional loyalty but limited national presence.
    Sources: Mint, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for aromatic rice is growing due to health trends and regional preferences.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but higher than non-aromatic rice, limiting broader appeal.
    Sources: MarketWatch, Business Standard
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Strong competition from established brands in the aromatic rice segment.
    Sources: Mintel, Market Research
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for specific culinary uses, but not a staple for all consumers.
    Sources: FoodNavigator, Culinary Institute
Summary
Aromatic rice with strong features but faces competition and brand challenges.

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Where to Buy

BigBasket
₹350.00
2-3 days · ⭐ 4.2/5
Buy
Grofers
₹320.00
1-2 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹380.00
N/A · ⭐ 4.1/5
-
Spencers
₹360.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
350.00 2-3 days 4.2/5 Buy Now
Grofers
320.00 1-2 days 4.0/5 Buy Now
Reliance Fresh
380.00 N/A 4.1/5 -
Spencers
360.00 N/A 4.3/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.262.00 Rs.299.00

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Assam?s Brahmaputra Valley Keteki Joha (Aromatic) Rice || Chemical Free Traditional Farming ||

Estimated Delivery: 2-3 days
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Rs.262.00 Rs.299.00