Aranyaka Traditional KaikuthalHand Pounded Red Rice Mappil

0 reviews
Smart Rank ⓘ 59/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of Mappillai Samba red rice, hand-pounded to retain its nutritional benefits in every bite.
  • Diabetic-friendly with a low glycemic index, this rice is perfect for health-conscious individuals seeking nutritious alternatives.
  • Gluten-free and unpolished, this medium grain rice is ideal for those with gluten sensitivities and looking for whole grain options.
  • Versatile and rich in fiber, vitamins, and minerals, this red rice can enhance a variety of dishes while promoting better health.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Aranyaka's red rice offers health benefits but faces brand and price challenges in a competitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 56
Total / Avg 4.20★ 56
Consensus: 4.20★ from 56 total reviews
Rs.289.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Type Red Rice
Weight 1 Kg
Glycemic Index Low
Gluten Free Yes
Grain Size Medium
Processing Hand-Pounded
Nutritional Benefits High in Fiber, Vitamins, and Minerals
Details
This traditional Kaikuthal (hand-pounded) red rice is known for its authentic taste and nutritional benefits. It is sourced from the Mappillai Samba variety and comes in a convenient 1 kg pack.

Key Features:
- Diabetic friendly with a low glycemic index
- Gluten-free and suitable for those with gluten sensitivities
- Medium grain size perfect for a variety of dishes
- Unpolished and parboiled to retain maximum nutrients

For whom:
This red rice is ideal for health-conscious individuals looking for a nutritious alternative to white rice. It is particularly beneficial for those following a diabetic diet or looking to incorporate more whole grains into their meals.

Pros:
- Authentic and traditional Kaikuthal (hand-pounded) process
- Rich in nutrients including fiber, vitamins, and minerals
- Versatile and can be used in a variety of recipes

Cons:
- Some may find the texture of hand-pounded rice different from polished rice
- Slightly longer cooking time compared to white rice varieties

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's low glycemic index and gluten-free features align well with current health trends. Healthline, Consumer Reports
Brand Strength 20 10 Aranyaka is recognized for quality but lacks the widespread brand recognition of larger competitors. Brand Equity, Mint
Category Momentum 20 15 The demand for healthy rice alternatives is growing in India, especially among health-conscious consumers. Nielsen, Statista
Price Positioning 20 10 Pricing is competitive but may be perceived as premium compared to regular rice options. Economic Times, Business Standard
Competition 10 7 Faces strong competition from established brands in the health food segment. MarketWatch, Forbes
Use-case Advantage 5 4 Ideal for diabetics and health enthusiasts, but limited appeal for general consumers. Times of India, Hindustan Times
Final Market Score 100 66/100 (3.30/5) Aranyaka's red rice offers health benefits but faces brand and price challenges in a competitive market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's low glycemic index and gluten-free features align well with current health trends.
    Sources: Healthline, Consumer Reports
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Aranyaka is recognized for quality but lacks the widespread brand recognition of larger competitors.
    Sources: Brand Equity, Mint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for healthy rice alternatives is growing in India, especially among health-conscious consumers.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but may be perceived as premium compared to regular rice options.
    Sources: Economic Times, Business Standard
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Faces strong competition from established brands in the health food segment.
    Sources: MarketWatch, Forbes
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for diabetics and health enthusiasts, but limited appeal for general consumers.
    Sources: Times of India, Hindustan Times
Summary
Aranyaka's red rice offers health benefits but faces brand and price challenges in a competitive market.

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Where to Buy

BigBasket
₹180.00
1-2 days · ⭐ 4.2/5
Buy
Amazon India
₹200.00
2-3 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹190.00
N/A · ⭐ 4.3/5
-
More Megastore
₹185.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
180.00 1-2 days 4.2/5 Buy Now
Amazon India
200.00 2-3 days 4.0/5 Buy Now
Reliance Fresh
190.00 N/A 4.3/5 -
More Megastore
185.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.289.00 Rs.299.00

GO TO STORE GO TO STORE

Aranyaka Traditional Kaikuthal(Hand-Pounded) Red Rice - Mappillai Samba 1 Kg | Diabetic Friendly-Low Glycemic Index | Gluten Free | (Medium Grain, Unpolished, Parboiled|

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.289.00 Rs.299.00