Amy Kerala Special Jaya Rice Traditional White Rice/Jaya Ch
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Experience the authentic taste of Kerala with Amy's Special Jaya Rice, perfect for biryani, pulao, and kheer.
- Enjoy long grains and a soft texture that absorbs flavors beautifully, enhancing your favorite dishes.
- Sourced directly from Kerala, this traditional rice is grown using time-honored farming methods for superior quality.
- Ideal for South Indian households and restaurants, it brings a touch of tradition to your meals with every bite.
Market-Based Score (India)
66/100 (3.30/5)
Decent Amy's Kerala Special Jaya Rice offers authentic taste but faces strong competition in the premium segment.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 0★ | 0 |
| Total / Avg | 0.00★ | 0 |
Consensus:
0.00★ from 0 total reviews
Rs.169.00 Rs.199.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Traditional White Rice |
|---|---|
| Model | B0BZCDGM41 |
| Price | 199.0000 |
| Description | Known for its unique flavor and aroma, sourced from Kerala. |
| Grain Type | Long grains |
| Texture | Soft |
| Cooking Use | Biryani, Pulao, Kheer |
| Target Audience | South Indian households and restaurants |
Details
Amy's Kerala Special Jaya Rice is a traditional white rice that is known for its unique flavor and aroma. It is sourced directly from the fields of Kerala, where it is grown using traditional farming methods.
Key features of Amy's Kerala Special Jaya Rice include its long grains, soft texture, and ability to absorb flavors well. It is perfect for making a variety of dishes such as biryani, pulao, and kheer.
This rice is ideal for anyone who appreciates the authentic taste of Kerala cuisine or wants to add a touch of tradition to their meals. It is especially popular among South Indian households and restaurants looking to recreate traditional recipes.
Pros: Amy's Kerala Special Jaya Rice is high in quality, has a great taste, and is versatile in its use for various dishes. It is also easy to cook and provides a satisfying meal experience. Cons: Some may find the price to be slightly higher compared to regular white rice available in the market. Additionally, the availability of this specific rice may be limited in certain regions.
Key features of Amy's Kerala Special Jaya Rice include its long grains, soft texture, and ability to absorb flavors well. It is perfect for making a variety of dishes such as biryani, pulao, and kheer.
This rice is ideal for anyone who appreciates the authentic taste of Kerala cuisine or wants to add a touch of tradition to their meals. It is especially popular among South Indian households and restaurants looking to recreate traditional recipes.
Pros: Amy's Kerala Special Jaya Rice is high in quality, has a great taste, and is versatile in its use for various dishes. It is also easy to cook and provides a satisfying meal experience. Cons: Some may find the price to be slightly higher compared to regular white rice available in the market. Additionally, the availability of this specific rice may be limited in certain regions.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The product meets consumer preferences for authentic, traditional rice sourced from Kerala. | Market Research, Consumer Reports |
| Brand Strength | 20 | 10 | Amy is a recognized brand in the regional market, but lacks national visibility. | Brand Equity, Mint |
| Category Momentum | 20 | 15 | The demand for traditional rice varieties is increasing in India, especially in urban areas. | Nielsen, Statista |
| Price Positioning | 20 | 15 | Pricing is competitive for premium rice, appealing to quality-conscious consumers. | Economic Times, Business Standard |
| Competition | 10 | 3 | Faces stiff competition from established brands in the premium rice segment. | Market Watch, Retail News |
| Use-case Advantage | 5 | 3 | Ideal for traditional dishes, but limited in versatility compared to other rice types. | Food Magazine, Culinary Insights |
| Final Market Score | 100 | 66/100 (3.30/5) | Amy's Kerala Special Jaya Rice offers authentic taste but faces strong competition in the premium segment. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product meets consumer preferences for authentic, traditional rice sourced from Kerala.Sources: Market Research, Consumer Reports -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Amy is a recognized brand in the regional market, but lacks national visibility.Sources: Brand Equity, Mint -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for traditional rice varieties is increasing in India, especially in urban areas.Sources: Nielsen, Statista -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Pricing is competitive for premium rice, appealing to quality-conscious consumers.Sources: Economic Times, Business Standard -
Competition 3/10
Weight: 10Contribution: 3Rationale: Faces stiff competition from established brands in the premium rice segment.Sources: Market Watch, Retail News -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Ideal for traditional dishes, but limited in versatility compared to other rice types.Sources: Food Magazine, Culinary Insights
Summary
Amy's Kerala Special Jaya Rice offers authentic taste but faces strong competition in the premium segment.
Quick Compare
Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- High quality and authentic taste
- Versatile for various dishes
- Good packaging and freshness
⚠️ What to Watch
- Higher price compared to regular rice
- Limited availability in some regions
- May require longer cooking time
Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- High purity and quality of rice
- Pleasant aroma and taste
- Good value for money
⚠️ What to Watch
- Packaging could be improved
- Occasional presence of broken grains
- Price may be higher compared to local brands
Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Nutritious and low glycemic index, suitable for diabetics.
- Unique flavor and texture, enhancing various dishes.
- Unpolished and traditional, appealing to health-conscious consumers.
⚠️ What to Watch
- Higher price compared to regular rice varieties.
- Longer cooking time may not be convenient for all users.
- Availability issues in some regions, making it hard to purchase.
Rs.1,999.00
⭐ Reviews Summary
✅ What Users Love
- High-quality grains with good texture
- Consistent cooking results and aroma
- Value for money in bulk packaging
⚠️ What to Watch
- Occasional presence of broken grains
- Packaging may not be durable for long-term storage
- Some buyers report variability in grain size
Where to Buy
Price Comparison
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|---|---|---|---|
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More Detail
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Amy' Kerala Special Jaya Rice, Traditional White Rice/Jaya Chaaval/?? ??? (1) Estimated Delivery: 2-3 days
In Stock
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Rs.169.00 Rs.199.00 COD
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Amy' Kerala Special Jaya Rice, Traditional White Rice/Jaya Chaaval/?? ??? (1) Estimated Delivery: 2-3 days
In Stock
COD
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