Black Rice Karuppu Kavuni Rice Forbidden Rice 1kg Pack Of 1
Smart Rank ⓘ
53/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy the rich, nutty flavor of Black Rice, perfect for enhancing both sweet and savory dishes in your meals.
- Packed with antioxidants and fiber, this black rice supports digestion and overall health for a nutritious boost.
- Versatile and gluten-free, Black Rice is an excellent choice for anyone looking to diversify their grain options.
- This 1kg pack of Forbidden Rice is a unique addition to your pantry, offering a distinct color and flavor for creative cooking.
Market-Based Score (India)
66/100 (3.30/5)
Decent Black Rice offers health benefits but faces challenges in brand recognition and pricing.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.7★ | 10 |
| Total / Avg | 4.70★ | 10 |
Consensus:
4.70★ from 10 total reviews
Rs.350.00 Rs.400.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Food |
|---|---|
| Weight | 1kg |
| Nutritional Benefits | High in antioxidants, fiber, essential nutrients |
| Flavor | Nutty |
| Color | Black |
| Cooking Time | Longer than white rice |
| Uses | Versatile for sweet and savory dishes |
| Gluten-Free | Yes |
Details
Black rice, also known as Karuppu Kavuni Rice or Forbidden Rice, is a type of rice that is highly nutritious and has a rich, nutty flavor. This particular pack contains 1kg of black rice.
Key Features:
- Rich in antioxidants, fiber, and essential nutrients
- Distinct black color and nutty flavor
- Versatile ingredient for various dishes
For whom:
Black rice is suitable for anyone looking to add a nutritional boost to their diet. It is especially beneficial for those seeking alternative gluten-free grains or looking to incorporate more antioxidants into their meals.
Pros:
- High in antioxidants, which can help reduce inflammation and promote overall health
- Rich in fiber, which can aid in digestion and help keep you feeling full longer
- Versatile ingredient that can be used in both sweet and savory dishes
Cons:
- May take longer to cook than white rice
- Slightly higher cost compared to traditional white rice varieties
- Availability may be limited in some regions
Key Features:
- Rich in antioxidants, fiber, and essential nutrients
- Distinct black color and nutty flavor
- Versatile ingredient for various dishes
For whom:
Black rice is suitable for anyone looking to add a nutritional boost to their diet. It is especially beneficial for those seeking alternative gluten-free grains or looking to incorporate more antioxidants into their meals.
Pros:
- High in antioxidants, which can help reduce inflammation and promote overall health
- Rich in fiber, which can aid in digestion and help keep you feeling full longer
- Versatile ingredient that can be used in both sweet and savory dishes
Cons:
- May take longer to cook than white rice
- Slightly higher cost compared to traditional white rice varieties
- Availability may be limited in some regions
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | High nutritional value and unique taste align well with health-conscious consumers. | MarketWatch, Statista |
| Brand Strength | 20 | 10 | Limited brand recognition in a competitive rice market affects consumer trust. | IDC, Euromonitor |
| Category Momentum | 20 | 15 | Black rice is gaining popularity due to its health benefits and unique flavor. | Nielsen, Mintel |
| Price Positioning | 20 | 10 | Premium pricing may limit accessibility for price-sensitive buyers in India. | IBEF, FICCI |
| Competition | 10 | 7 | Strong competition from established rice brands limits market penetration. | Nielsen, Mintel |
| Use-case Advantage | 5 | 4 | Ideal for health-focused recipes but less versatile than common rice types. | FoodNavigator, ResearchAndMarkets |
| Final Market Score | 100 | 66/100 (3.30/5) | Black Rice offers health benefits but faces challenges in brand recognition and pricing. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: High nutritional value and unique taste align well with health-conscious consumers.Sources: MarketWatch, Statista -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Limited brand recognition in a competitive rice market affects consumer trust.Sources: IDC, Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Black rice is gaining popularity due to its health benefits and unique flavor.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Premium pricing may limit accessibility for price-sensitive buyers in India.Sources: IBEF, FICCI -
Competition 7/10
Weight: 10Contribution: 7Rationale: Strong competition from established rice brands limits market penetration.Sources: Nielsen, Mintel -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for health-focused recipes but less versatile than common rice types.Sources: FoodNavigator, ResearchAndMarkets
Summary
Black Rice offers health benefits but faces challenges in brand recognition and pricing.
Quick Compare
Rs.400.00
⭐ Reviews Summary
✅ What Users Love
- Rich in nutrients and antioxidants
- Unique flavor and texture enhances dishes
- Versatile for various recipes and cuisines
⚠️ What to Watch
- Longer cooking time compared to white rice
- May have a slightly higher price point
- Availability can be limited in some regions
Rs.849.00
⭐ Reviews Summary
✅ What Users Love
- High nutritional value with iron-rich content.
- Traditional handpounding process enhances flavor and texture.
- Sustainable and eco-friendly farming practices.
⚠️ What to Watch
- Longer cooking time compared to polished rice.
- May have a slightly gritty texture for some users.
- Higher price point than regular rice options.
Rs.400.00
⭐ Reviews Summary
✅ What Users Love
- Fragrant aroma enhances cooking experience.
- Long grain texture provides appealing presentation.
- Affordable price for a large quantity.
⚠️ What to Watch
- Presence of broken grains affects quality.
- May require longer cooking time than expected.
- Packaging can be prone to damage during shipping.
Rs.250.00
⭐ Reviews Summary
✅ What Users Love
- Good quality rice
- Affordable price
- Convenient packaging
⚠️ What to Watch
- Some customers received damaged packaging
- Inconsistent grain size
- Occasional presence of impurities
Where to Buy
Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
|---|---|---|---|
|
More Detail
|
Black Rice | Karuppu Kavuni Rice | Forbidden Rice - 1kg (Pack Of 1) Estimated Delivery: 2-3 days
In Stock
|
Rs.350.00 Rs.400.00 COD
|
GO TO STORE GO TO STORE |
|
Black Rice | Karuppu Kavuni Rice | Forbidden Rice - 1kg (Pack Of 1) Estimated Delivery: 2-3 days
In Stock
COD
|
|||
Reviews (0)
Write a review
Related Products
Heinz Beanz In A Rich Tomato Sauce Baked Beans, 14.64 oz e 415 g, 24 P…
Good value
75/100
Rs.4,999.00
-5%
MAGGI 2-Minute Instant Noodles,Masala Noodles With Goodness Of Iron,Ma…
Decent
66/100
Rs.256.00Rs.270.00
