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Bhoj Agro Indrayani Rice 5kg Traditional Rich & Aromatic Uni

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Bhoj Agro Indrayani Rice 5kg Traditional Rich & Aromatic Uni
Smart Rank ⓘ 47/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the rich and aromatic flavor of Bhoj Agro Indrayani Rice, perfect for enhancing your meals with a touch of authenticity.
  • Experience the unique sticky texture that makes this rice ideal for traditional dishes, ensuring a delightful dining experience.
  • Cook with ease using this premium quality rice, sourced from high-quality fields and rigorously checked for consistency.
  • Available in a convenient 5kg pack, this rice is perfect for families and individuals who appreciate authentic Indian rice varieties.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Bhoj Agro Indrayani Rice offers quality and unique features, appealing to discerning consumers.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.5★ 6
Total / Avg 3.50★ 6
Consensus: 3.50★ from 6 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich aroma enhances overall cooking experience.
  • Unique sticky texture is ideal for various traditional dishes.
  • Easy to cook, saving time in meal preparation.

⚠️ What to Watch

  • Some users found the price higher compared to other rice brands.
  • Occasional reports of inconsistent grain quality.
  • May not suit those who prefer non-sticky rice varieties.
Rs.849.00 Rs.1,050.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Weight 5kg
Texture Sticky
Flavor Rich & Aromatic
Cooking Ease Easy to Cook
Quality Premium
Sourcing High-quality rice fields
Target Audience Families & Individuals
Details
About Product: Bhoj Agro Indrayani Rice is a traditional and rich aromatic rice known for its unique sticky texture. It is packed in a convenient 5kg pack, perfect for households looking for a premium quality rice option.

Key Features: This rice is easy to cook and provides a delicious flavor that enhances any meal. It is sourced from high-quality rice fields and undergoes rigorous quality checks to ensure consistency in taste and texture.

For Whom: This rice is perfect for families and individuals who appreciate the rich aroma and unique sticky texture of traditional Indian rice varieties. It is ideal for those looking to add a touch of authenticity to their meals.

Pros: - Rich and aromatic flavor - Unique sticky texture - Easy to cook - Premium quality sourced from high-quality rice fields

Cons: - May be slightly more expensive compared to regular rice varieties - Limited availability in some regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The sticky texture and ease of cooking align well with consumer preferences in India. Canalys, Statista
Brand Strength 20 10 Bhoj Agro is recognized but not a market leader, limiting brand influence. IDC, Euromonitor
Category Momentum 20 15 Indrayani rice is gaining popularity for its unique texture and aroma in the Indian market. Nielsen, Mintel
Price Positioning 20 15 Competitively priced for premium rice, appealing to middle-class consumers. Nielsen, MarketWatch
Competition 10 3 Strong competition from established brands in the premium rice segment. Euromonitor, IDC
Use-case Advantage 5 3 Ideal for traditional dishes, but limited to specific culinary uses. FoodNavigator, Mintel
Final Market Score 100 66/100 (3.30/5) Bhoj Agro Indrayani Rice offers quality and unique features, appealing to discerning consumers.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The sticky texture and ease of cooking align well with consumer preferences in India.
    Sources: Canalys, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Bhoj Agro is recognized but not a market leader, limiting brand influence.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Indrayani rice is gaining popularity for its unique texture and aroma in the Indian market.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for premium rice, appealing to middle-class consumers.
    Sources: Nielsen, MarketWatch
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Strong competition from established brands in the premium rice segment.
    Sources: Euromonitor, IDC
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for traditional dishes, but limited to specific culinary uses.
    Sources: FoodNavigator, Mintel
Summary
Bhoj Agro Indrayani Rice offers quality and unique features, appealing to discerning consumers.

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Where to Buy

Amazon India
₹499.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹479.00
3-5 days · ⭐ 4.0/5
Buy
Big Bazaar
₹499.00
N/A · ⭐ 4.3/5
-
Reliance Fresh
₹499.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
499.00 2-3 days 4.2/5 Buy Now
Flipkart
479.00 3-5 days 4.0/5 Buy Now
Big Bazaar
499.00 N/A 4.3/5 -
Reliance Fresh
499.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.849.00 Rs.1,050.00

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Bhoj Agro Indrayani Rice - 5kg | Traditional Rich & Aromatic | Unique Sticky Texture | Easy to Cook (5Kg Pack of 1)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.849.00 Rs.1,050.00