Aashirvaad Masur Protein - 1 Kg

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (75/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the benefits of 100% organic red lentils, perfect for health-conscious individuals seeking nutritious food options.
Rich in protein, Aashirvaad Organic Masur Dal is ideal for vegetarians and vegans looking to enhance their diet with quality ingredients.
This premium quality lentil is free from added chemicals and preservatives, ensuring a healthy addition to your meals.
Versatile and easy to incorporate into various dishes, this organic lentil is a great choice for anyone wanting to elevate their cooking.

Market-Based Score (India)

75/100 (3.75/5)

Good value

Aashirvaad Organic Masur Dal is a strong contender in the growing organic market segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	426
Total / Avg	4.30★	426

Consensus: 4.30★ from 426 total reviews

Rs.260.00 Rs.260.00

Best price from

Amazon.in

Key Features

Category	Organic Lentils
Weight	1 Kg
Protein	Rich
Quality	Premium
Organic	100% Organic
Additives	No added chemicals or preservatives
Target Audience	Health-conscious individuals, Vegetarians, Vegans
Pros	High in protein, Organic, Versatile ingredient
Cons	Higher price, Limited availability

Details

Key Features: - 100% organic red lentils - Rich in protein - Premium quality - No added chemicals or preservatives

For whom: - Health-conscious individuals - Vegetarians and vegans - People looking for high-quality lentils

Pros: - High in protein - Organic and chemical-free - Versatile ingredient for various dishes - Premium quality

Cons: - Higher price compared to non-organic options - Limited availability in some areas

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product is 100% organic and rich in protein, aligning well with consumer preferences.	Market Research, Consumer Reports
Brand Strength	20	18	Aashirvaad is a well-established brand known for quality and trust in the Indian market.	Nielsen, Brand Equity
Category Momentum	20	15	The demand for organic dals is increasing as health consciousness rises among consumers.	Nielsen, Mintel
Price Positioning	20	10	The pricing is competitive but slightly higher than non-organic alternatives, affecting accessibility.	Retail Analysis, Market Watch
Competition	10	8	Strong competition exists from other organic brands, impacting market share.	Market Analysis, Competitor Reports
Use-case Advantage	5	4	Ideal for health-conscious consumers, but limited to specific dietary needs.	Consumer Insights, Health Trends
Final Market Score	100	75/100 (3.75/5)	Aashirvaad Organic Masur Dal is a strong contender in the growing organic market segment.

Market-Based Score

75/100 (3.75/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product is 100% organic and rich in protein, aligning well with consumer preferences.

Sources: Market Research, Consumer Reports
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Aashirvaad is a well-established brand known for quality and trust in the Indian market.

Sources: Nielsen, Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for organic dals is increasing as health consciousness rises among consumers.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: The pricing is competitive but slightly higher than non-organic alternatives, affecting accessibility.

Sources: Retail Analysis, Market Watch
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Strong competition exists from other organic brands, impacting market share.

Sources: Market Analysis, Competitor Reports
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for health-conscious consumers, but limited to specific dietary needs.

Sources: Consumer Insights, Health Trends

Summary

Aashirvaad Organic Masur Dal is a strong contender in the growing organic market segment.

Quick Compare

Aashirvaad Masur Protein - 1 Kg

Rs.260.00

⭐ Reviews Summary

✅ What Users Love

High protein content, making it a nutritious option.
100% organic, appealing to health-conscious consumers.
Good taste and texture, suitable for various recipes.

⚠️ What to Watch

Higher price compared to non-organic alternatives.
Some customers reported issues with packaging integrity.
Limited availability in certain regions.

KisaanSay Kalanamak Rice 2KG - Diabetic Friendly

Rs.620.00

⭐ Reviews Summary

✅ What Users Love

Diabetic friendly
Aromatic
High in iron & protein

⚠️ What to Watch

Expensive
Some may find the taste different from polished rice
Packaging could be improved

Lo Low Carb Protein Flour - 8g Protein/Roti - 1 Kg

Rs.0.00

⭐ Reviews Summary

✅ What Users Love

High protein content per roti
Lab tested low carb flour
Suitable for diet food

⚠️ What to Watch

Some users found the texture different from regular flour
Packaging could be improved
Price is on the higher side

India Gate Tibar Rice 1kg

Rs.157.00

⭐ Reviews Summary

✅ What Users Love

Excellent aroma and flavor when cooked
Long grain and fluffy texture
Consistent quality across batches

⚠️ What to Watch

Higher price compared to other brands
Occasional presence of broken grains
Requires careful cooking to avoid stickiness

Where to Buy

BigBasket

₹120.00

1-2 days · ⭐ 4.3/5

Buy

Amazon India

₹150.00

2-4 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹130.00

N/A · ⭐ 4.1/5

More Megastore

₹125.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	120.00	1-2 days	4.3/5	Buy Now
Amazon India	150.00	2-4 days	4.2/5	Buy Now
Reliance Fresh	130.00	N/A	4.1/5	-
More Megastore	125.00	N/A	4/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Aashirvaad Organic Masur Dal, 1 Kg, 100% Organic Red Lentil, Rich in Protein Estimated Delivery: 2-3 days In Stock	Rs.260.00 Rs.260.00 COD	GO TO STORE GO TO STORE
Aashirvaad Organic Masur Dal, 1 Kg, 100% Organic Red Lentil, Rich in Protein Estimated Delivery: 2-3 days In Stock COD

AI Q&A

Is this dal suitable for people with dietary restrictions?

The Aashirvaad Organic Masur Dal is suitable for people with dietary restrictions as it is:

100% organic
Rich in protein
Free from added chemicals or preservatives
Ideal for health-conscious individuals, vegetarians, and vegans

However, it may be priced higher than non-organic options.

How should I store the Aashirvaad Organic Masur Dal for optimal freshness?

To store Aashirvaad Organic Masur Dal for optimal freshness, keep it in a cool, dry place away from direct sunlight. Use an airtight container to prevent moisture and pests. Ensure the container is clean and dry before storing the dal. For best results, consume within the recommended time frame to maintain its quality and nutritional value.

What are some popular recipes that use red lentils?

Some popular recipes that use red lentils include: