Goofin s Chandan Khadi Herbal Mehndi Henna BOX BLACK Pack of 5 400 grms total

Goofin s Chandan Khadi Herbal Mehndi Henna BOX BLACK Pack of 5 400 grms total

Goofin's Chandan Khadi Herbal Mehndi Henna is a natural and safe hair coloring option that is free from harmful chemicals. It comes in a convenient pack of 5 boxes, with a total weight of 400 grams.

Key Features: - Made with natural and herbal ingredients - Provides a rich and long-lasting black color to hair - Helps in conditioning and strengthening hair - Easy to use and apply

For whom: This product is ideal for individuals who are looking for a natural and safe hair coloring option. It is suitable for all hair types and is particularly beneficial for those with sensitive scalp or allergies to chemical hair dyes.

Pros: - Natural and herbal formula - Provides long-lasting color - Conditions and strengthens hair - Easy to use

Cons: - May require multiple applications for desired color intensity - Color may fade over time with frequent washing - Slight herbal smell may be off-putting to some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size offers value for money to Indian consumers.	Retail360
Brand Strength	20	10	Established reputation for quality herbal products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna products in India.	PriceBaba
Competition	10	6	Facing moderate competition from other established henna brands in India.	Business Standard
Use-case Advantage	5	5	Black henna preferred for rich color payoff in Indian market.	Vogue
Final Market Score	100	66/100 (3.30/5)	Chandan Khadi Herbal Mehndi Henna Black Box Pack of 5 offers a competitive option in the Indian henna market.

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