Godrej Professional Probio Keratin Revive Shampoo 250ML Revive Mask 200GM Combo

Godrej Professional Probio Keratin Revive Shampoo 250ML Revive Mask 200GM Combo

About Product: Godrej Professional Probio Keratin Revive Shampoo and Mask Combo is a hair care set designed to revive and strengthen damaged hair. Enriched with probiotics and keratin, this combo helps to improve hair health and appearance.

Key Features: - Contains probiotics to nourish and strengthen hair - Infused with keratin to repair and protect damaged hair - Revitalizes and adds shine to dull, lifeless hair - Suitable for all hair types - Paraben-free formula

For whom: This combo is perfect for individuals with damaged, dry, or dull hair who are looking to improve their hair health and revive their locks. It is suitable for all hair types and can be used by both men and women.

Pros: - Probio keratin formula improves hair health - Revives damaged hair and adds shine - Paraben-free formula is gentle on the hair and scalp - Suitable for all hair types

Cons: - The scent may be too strong for some individuals - The shampoo and mask may not be suitable for those with specific hair concerns such as color-treated hair or sensitive scalp conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The keratin formula and hair revitalization properties align well with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	Godrej Professional is a trusted brand with a strong presence in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care combos in the market.	AC Nielsen
Competition	10	8	Facing competition from established brands offering similar hair revitalization products in India.	IRI
Use-case Advantage	5	5	Addresses the need for hair repair and revitalization, a key concern for Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the Godrej Professional Probio Keratin Revive Shampoo and Mask combo well in the Indian hair care market.

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