Godrej Professional Honey Moisture Shampoo 1000 ML and Mask 500 Gram

Godrej Professional Honey Moisture Shampoo 1000 ML and Mask 500 Gram

Godrej Professional Honey Moisture Shampoo and Hair Mask is a nourishing hair care duo that helps to moisturize and revitalize dry, damaged hair. Made with the goodness of honey, these products work together to leave your hair feeling soft, smooth, and hydrated.

Key Features: - Enriched with honey extract to provide deep hydration to hair - Helps to repair and strengthen dry, damaged hair - Leaves hair feeling soft, smooth, and manageable - Suitable for all hair types

For whom: Ideal for individuals with dry, damaged hair who are looking for a nourishing hair care solution.

Pros: - Helps to moisturize and revitalize dry, damaged hair - Leaves hair feeling soft and smooth - Strengthens hair and adds shine - Suitable for all hair types

Cons: - May not be suitable for individuals with sensitive scalp or allergies to honey

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack sizes and inclusion of hair mask meet consumer preferences	Retail360
Brand Strength	20	15	Godrej's strong brand reputation in hair care	Brand Equity
Category Momentum	20	10	Growing demand for premium shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the quantity offered	AC Nielsen
Competition	10	6	Facing strong competition from established brands in the premium segment	Euromonitor
Use-case Advantage	5	5	Addresses dry hair concerns effectively	BeautyNow
Final Market Score	100	66/100 (3.30/5)	Godrej Professional Honey Moisture Shampoo positioned well in growing premium shampoo segment.

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