Godrej No. 1 Sandal Turmeric Bathing Soap 100g Pack of 5

Godrej No 1 Bathing Soap Sandal Turmeric is a popular bathing soap that is enriched with the natural benefits of sandal and turmeric. This soap combines the moisturizing properties of sandalwood with the antiseptic properties of turmeric to provide a refreshing and cleansing bathing experience.

Key Features: - Enriched with the goodness of sandalwood and turmeric - Moisturizes and nourishes the skin - Helps to clean and protect the skin from germs - Leaves a refreshing and long-lasting fragrance

For whom: This soap is suitable for all skin types and can be used by both men and women. It is especially beneficial for those looking for a natural and gentle soap that not only cleanses but also nourishes the skin.

Pros: - Natural ingredients provide multiple skin benefits - Long-lasting fragrance - Suitable for all skin types - Affordable pack of 5

Cons: - Some may find the scent of sandalwood overpowering - May not lather as much as other commercial soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Sandal and turmeric are popular ingredients in Indian bathing soaps.	Euromonitor
Brand Strength	20	10	Godrej No. 1 is a trusted brand with a strong presence in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing competition from other established natural soap brands in the market.	Business Today
Use-case Advantage	5	5	Offers skin benefits with natural ingredients suitable for daily use.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Godrej No. 1 Sandal Turmeric Soap holds a strong position in the growing Indian natural skincare market.

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