GNC Ultra Pure Fish Oil 1000mg Omega 3 Softgels with EPA and DHA for Heart, Brain, Joint, and Vision Support - Enteric Coated for No Fishy Aftertaste - USA Formulated

GNC Fish Oil 1000mg Omega 3 is a dietary supplement that contains 180mg EPA (eicosapentaenoic acid) and 120mg DHA (docosahexaenoic acid) in each serving. These essential fatty acids are known to support heart, brain, joint, and vision health. The softgels are ultra pure and enteric coated to prevent any fishy aftertaste.

Key Features: - 1000mg of fish oil per serving - 180mg EPA and 120mg DHA in each softgel - Supports heart, brain, joint, and vision health - Ultra pure and enteric coated for no fishy aftertaste - USA formulated and quality tested

For whom: - Individuals looking to support heart health - Those seeking brain and cognitive support - People with joint issues looking for relief - Those wanting to support their vision health

Pros: - High potency fish oil with concentrated EPA and DHA - Enteric coating for easy digestion and no fishy aftertaste - Made in the USA with stringent quality control measures - Supports multiple aspects of health including heart, brain, joint, and vision

Cons: - May not be suitable for individuals with fish allergies - Some users may experience mild gastrointestinal discomfort with fish oil supplements

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High potency Omega-3 with EPA and DHA aligns with consumer preference for effective health supplements	Nielsen
Brand Strength	20	10	GNC is a well-known international brand with a strong reputation for quality	Euromonitor
Category Momentum	20	15	Growing demand for premium Omega-3 supplements in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to other premium Omega-3 supplements in the market	Retail360
Competition	10	6	Facing competition from both international and local brands offering similar Omega-3 supplements	IMS
Use-case Advantage	5	5	Specific benefits for heart, brain, joint, and vision support cater to diverse consumer needs	GFK
Final Market Score	100	66/100 (3.30/5)	Strong product positioning in a competitive market with potential for growth

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