GNC AMP Plant Isolate Protein - 2 lbs (26 Servings) Vegan Protein Powder - Lactose-Free, Soy-Free, with DigeZyme for Easy Digestion - Active Lifestyle Support for Healthy Muscles - Chocolate Hazelnut Flavor

Key Features: - Plant-based protein isolate - 26 servings per container - Vegan, lactose-free, and soy-free - Contains DigeZyme for easy digestion - Supports an active lifestyle and healthy muscles - Delicious chocolate hazelnut flavor
For whom: This product is ideal for individuals looking for a high-quality vegan protein supplement that is easy to digest and supports muscle health. It is suitable for those with lactose or soy intolerances, as well as those following a plant-based diet.
Pros: - Rich in essential amino acids - Helps build and repair muscles - Convenient and easy to mix - Contains digestive enzymes for improved absorption - Great taste
Cons: - Slightly higher price point than other protein powders - May not be suitable for those with nut allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers lactose-free, soy-free, and easy digestion features which align with current consumer preferences in India.	Nielsen
Brand Strength	20	15	GNC is a well-known brand in the Indian market for health supplements.	Euromonitor
Category Momentum	20	10	Growing demand for vegan protein powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar vegan protein powders in the Indian market.	GFK
Competition	10	6	Facing competition from other established vegan protein powder brands in India.	Frost&Sullivan
Use-case Advantage	5	5	Suitable for individuals with active lifestyles looking for muscle support through plant-based protein.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced vegan protein powder with strong brand presence and suitable features for the Indian market.

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