Glowviva MORR Pro Hair Serum 60 ml Pack of 1

Glowviva MORR Pro Hair Serum 60 ml Pack of 1

Glowviva MORR Pro Hair Serum is a premium hair serum designed to nourish and strengthen your hair, leaving it smooth, shiny, and frizz-free.

Key Features: - Formulated with natural ingredients like Moroccan argan oil and keratin - Lightweight and non-greasy formula - Helps to repair damaged hair and split ends

For Whom: This hair serum is suitable for all hair types, including dry, damaged, and color-treated hair. It is perfect for those looking to improve the overall health and appearance of their hair.

Pros: - Restores shine and moisture to dry hair - Helps to reduce frizz and flyaways - Leaves hair feeling soft and manageable

Cons: - Some users may find the scent to be too strong - May be on the pricier side compared to other hair serums

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features preferred by Indian consumers.	Vogue, Femina
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360, ET Retail
Competition	10	0	Intense competition from established and new brands in India.	Hindu Business Line, Business Today
Use-case Advantage	5	3	Addresses specific hair care needs of Indian consumers.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Competitively priced hair serum with strong brand presence in growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—