Gladful Millet Idli Mix - Fiber Protein 400g

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Gladful Millet Idli Mix - Fiber Protein 400g
Smart Rank ⓘ 67/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium instant millet idli mix for a healthy and convenient breakfast option
  • High fiber content helps in better digestion and keeps you feeling full longer
  • No palm oil or transfat used, ensuring a healthier choice for your diet
  • Pack of 1-400g provides a sufficient quantity for multiple servings

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned premium instant millet idli mix catering to health-conscious Indian consumers.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 90
Total / Avg 4.10★ 90
Consensus: 4.10★ from 90 total reviews
Rs.179.00 Rs.199.00
Best price from Amazon.in Amazon.in
Details
About Product: Gladful Multi Millet Idli Mix is a premium instant mix that is made with a blend of multiple millets. It is free from palm oil and transfat, making it a healthier option for breakfast. Each pack contains 400g of the mix, which is enough to make a good number of idlis.

Key Features: - Made with a blend of multiple millets - No palm oil or transfat - High in fiber - Instant and easy to prepare - Contains plant protein - Healthy breakfast option

For whom: This product is suitable for anyone looking for a healthy and convenient breakfast option. It is especially good for those who want to incorporate more millets into their diet and reduce their consumption of palm oil and transfat.

Pros: - Easy to prepare - Healthy and nutritious - No palm oil or transfat - High in fiber - Contains plant protein

Cons: - May not be suitable for those with allergies to millets - Slightly more expensive than regular idli mixes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Alignment with current consumer preferences for natural ingredients and no harmful additives. Euromonitor
Brand Strength 20 18 Established brand reputation for quality and health-conscious products. Brand Equity
Category Momentum 20 15 Growing demand for healthy and convenient breakfast options in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium instant breakfast mixes in the market. Retail360
Competition 10 8 Facing moderate competition from other premium instant breakfast mixes with similar health claims. FoodBiz Daily
Use-case Advantage 5 5 Convenient solution for busy individuals seeking a nutritious breakfast option. Grocery Times
Final Market Score 100 76/100 (3.80/5) Well-positioned premium instant millet idli mix catering to health-conscious Indian consumers.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Alignment with current consumer preferences for natural ingredients and no harmful additives.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand reputation for quality and health-conscious products.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy and convenient breakfast options in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium instant breakfast mixes in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other premium instant breakfast mixes with similar health claims.
    Sources: FoodBiz Daily
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient solution for busy individuals seeking a nutritious breakfast option.
    Sources: Grocery Times
Summary
Well-positioned premium instant millet idli mix catering to health-conscious Indian consumers.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.179.00 Rs.199.00

 GO TO STORE GO TO STORE

Gladful Multi Millet Idli Mix - No Palm Oil, No Transfat, Premium Instant Millet Idli Mix High Fiber, Instant Plant Protein Healthy Breakfast - Pack of 1-400g

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.179.00 Rs.199.00