Giovanni Organic Smooth As Silk Deep Moisture Shampoo with No Parabens No Sulphates No Mineral Oil No Colours No PEG USDA Certified Organic For dry damaged hair 250ml

Giovanni Organic Smooth As Silk Deep Moisture Shampoo with No Parabens No Sulphates No Mineral Oil No Colours No PEG USDA Certified Organic For dry damaged hair 250ml

About Product: Giovanni Organic Smooth As Silk Deep Moisture Shampoo is a luxurious shampoo that provides deep moisture to dry and damaged hair. It is made from organic ingredients and is free from harmful chemicals like parabens, sulphates, mineral oil, colours, and PEG.

Key Features: - USDA certified organic - Provides deep moisture to dry and damaged hair - Free from parabens, sulphates, mineral oil, colours, and PEG - Leaves hair feeling smooth, silky, and nourished

For whom: This shampoo is ideal for those with dry, damaged hair who are looking for a natural and organic solution to restore moisture and vitality to their locks.

Pros: - Organic and natural ingredients - Deeply moisturizes and nourishes hair - Leaves hair feeling smooth and silky - Free from harmful chemicals

Cons: - May be more expensive than conventional shampoos - Some users may not prefer the lack of a strong fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Strong alignment with Indian consumers seeking sulfate and paraben-free formulas.	Euromonitor
Brand Strength	20	18	Established reputation for organic, high-quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other organic shampoo brands in India.	Nielsen
Competition	10	8	Facing competition from other established organic shampoo brands in India.	GfK
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry and damaged hair.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian organic shampoo market due to brand reputation and product alignment.

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