GIMMICK Silicone Body Brush Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Easy to Clean for Men Women Multi color

GIMMICK Silicone Body Brush Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Easy to Clean for Men Women Multi color

This GIMMICK Silicone Body Brush Back Scrubber is perfect for deep cleaning and exfoliating your skin. Made from high quality silicone, it is gentle on your skin while effectively removing dead skin cells and promoting circulation. The double sided design allows you to customize your exfoliation experience.
Key Features: - Made from high quality silicone - Double sided design for customizable exfoliation - Promotes circulation and skin rejuvenation - Easy to clean and maintain - Multi color options
For whom: This silicone body brush back scrubber is suitable for both men and women who want to keep their skin clean, smooth, and exfoliated. It is perfect for those who enjoy a deep cleaning and massage experience during their shower or bath.
Pros: - Gentle on the skin - Effective in removing dead skin cells - Promotes circulation and skin rejuvenation - Easy to clean and maintain - Multi color options for personalization
Cons: - May be too abrasive for sensitive skin - Some users may prefer a different material for their body brush - Can be difficult to store and dry properly after use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile features suitable for deep cleaning and exfoliation.	Gartner
Brand Strength	20	10	Established brand with good reputation in personal care.	Brandwatch
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other bath brush brands.	Forbes
Use-case Advantage	5	5	Provides massage function for added relaxation during bath.	Statista
Final Market Score	100	66/100 (3.30/5)	Competitively priced bath brush with versatile features for deep cleaning and massage.

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