FURR 4 AHA BHA Underarm Roll On with Kojic Acid Lush Flora Fragrance 40ml Helps Reduce Pigmentation Prevents Body Odour Brightens Skin Dermatologically Tested Antiperspirant

FURR 4 AHA BHA Underarm Roll On with Kojic Acid Lush Flora Fragrance 40ml Helps Reduce Pigmentation Prevents Body Odour Brightens Skin Dermatologically Tested Antiperspirant

This underarm roll-on from LUSH FURR is a unique formula that combines the benefits of AHA, BHA, and Kojic Acid to effectively reduce pigmentation, prevent body odor, and brighten skin. It has been dermatologist tested to be safe and effective for daily use.

Key Features:
- Contains AHA, BHA, and Kojic Acid for multiple benefits
- Reduces pigmentation and brightens skin tone
- Prevents body odor and keeps underarms fresh
- Dermatologist tested and safe for daily use

For whom:
This product is suitable for anyone looking to address underarm pigmentation, prevent body odor, and achieve brighter underarm skin. It is ideal for individuals with sensitive skin or those looking for a natural alternative to traditional antiperspirants.

Pros:
- Effective in reducing pigmentation and brightening skin
- Long-lasting odor protection
- Gentle formula suitable for sensitive skin

Cons:
- May take time to see results in pigmentation reduction
- Some users may prefer a scented antiperspirant

Overall, LUSH FURR 4 AHA BHA Underarm Roll On with Kojic Acid is a versatile product that offers multiple benefits for underarm care. With regular use, users can expect to see improvements in pigmentation, odor control, and overall skin brightness.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	AHA BHA and Kojic Acid align with current consumer preferences for natural and skin-brightening ingredients.	Euromonitor
Brand Strength	20	10	LUSH is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for innovative deodorant solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant products in the market.	Retail360
Competition	10	6	Facing competition from established brands offering similar skin-brightening deodorant products.	Kantar
Use-case Advantage	5	5	Addresses specific concerns like pigmentation and body odor effectively.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Innovative deodorant with natural ingredients catering to specific skin concerns, positioned well in the competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Performance in Climate	0.0	—