Fruiser Moisturising Shower Gel Lavender with Chamomile 800 ml

Fruiser Moisturising Shower Gel Lavender with Chamomile 800 ml

  This Fruiser Lavender and Chamomile Moisturizing Shower Gel comes in a large 800ml bottle, ensuring long-lasting use for the entire family. The blend of lavender and chamomile not only cleanses the skin but also provides a soothing and calming shower experience.   Key Features: - Contains lavender and chamomile extracts - Moisturizes the skin - Calming and soothing scent - Large 800ml bottle   This shower gel is perfect for those looking to indulge in a luxurious shower experience. The calming scent of lavender and chamomile helps to relax the mind and body, making it ideal for anyone looking to unwind after a long day.   Pros: - Moisturizes the skin - Calming and soothing scent - Suitable for the whole family - Large bottle for long-lasting use Cons: - Some may find the scent too strong  

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size and moisturizing properties align with consumer preferences.	Nielsen
Brand Strength	20	10	Established brand reputation in the personal care segment.	Euromonitor
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Kantar
Competition	10	6	Facing moderate competition from established and new brands.	IRI
Use-case Advantage	5	5	Offers relaxation and skin nourishment benefits for daily use.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium body wash gel with strong market fit.

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